Market Reality: Reggie Watts & Looking Glass NFT Auction, Sketchfab Courts Google Poly Users, & Apple Smartglass Rumors

The augmented reality industry has grown steadily over the past four years, but now it is on a collision course with uber-popular non-fungible tokens technology, with Looking Glass and music artist Reggie Watts among the latest to strike while the iro… Next Reality & Tommy Palladino

The augmented reality industry has grown steadily over the past four years, but now it is on a collision course with uber-popular non-fungible tokens technology, with Looking Glass and music artist Reggie Watts among the latest to strike while the iron is hot. Meanwhile, Sketchfab is looking to capitalize on the opportunity to bring users of Google's sunsetting Poly 3D content platform to its own similar service. Elsewhere, Snapchat and 8th Wall serve as examples of how organizations can use augmented reality for very different promotional purposes. Finally, the slow burn towards Apple's AR... more