Curated information, news and updates around augmented-, virtual-, mixed reality and the metaverse. spatialcomputing.info https://spatialcomputing.info/kontakt/
Meta is Spinning out ‘Supernatural’ a Mere 3 Years After $400M Acquisition
Supernatural won’t be in ‘maintenance mode’ for long, because Meta announced it’s effectively spun out the VR fitness app into an independent company, Supernatural Health. The founders and coaches behind Supernatural are parting ways with Meta. Soon, users can look forward to more fresh content, which has notably been missing from the subscription-based VR fitness […]
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Apple Reframes AR: It’s About Eyewear, Not Deep Tech
Following demand signals all around us, Apple has reframed its AR play. It’s not about disrupting computing with a face-worn spatial UX, but rather disrupting the $200 billion eyewear market with smart devices. It’s a familiar playbook, given that it d… AR Insider & AR Insider
What’s Driving XR Venture Funding?
After a few years of declines – mostly due to the hangover from circa-2021 „metaverse mania,“ XR venture funding grew 117 percent last year. What’s behind the rebound? We examine the latest data from our research arm.
This post appeared first on AR Ins… AR Insider & AR Insider
This Quest Accessory Wants to Turn Your Brain Activity Into VR Avatar Control
PiEEG, a Scotland-based brain-computer interface (BCI) startup, announced it’s launching a facial interface for Quest headsets that aims to turn your brain signals and facial micro-expressions into real-time avatar control. PiEEG has specialized in BCI since it was founded by Dr. Ildar Rakhmatulin in 2022, specifically to provide low-cost solutions for researchers, developers and hobbyists. […]
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James Cameron’s 3D Studio Acquires 3D Camera Maker STEREOTEC
Lightstorm Vision, James Cameron’s 3D production studio, has acquired STEREOTEC, a 3D camera maker that’s powered a number of films and multi-camera immersive concerts. Details of the deal are still under wraps, however Lightstorm Vision says the acquisition will help integrate Stereotec’s technology directly into its 3D production pipeline, enabling capture, processing, and delivery of […]
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Case Study: McDonald’s Triples Down on AR Marketing
Continuing our AR marketing case studies, McDonald’s has not one but three campaigns to spotlight. We’ll examine them one at a time, starting here with its gamified AR challenge that prompted users to literally sing for their dinner.
This post appeared… AR Insider & Mike Boland
‘Spatial’ Social XR Platform Ends Metaverse Ambitions with Enterprise Pivot
Spatial, the parent company to Animal Company studio Wooster Games, announced it’s closing down its own Spatial Creator platform, ending free and pro subscription tiers and discontinuing 3D world hosting next month—effectively ending the platform’s metaverse ambitions. Spatial, which released its app at the height of the COVID-19 pandemic in late 2020, confirmed that Enterprise […]
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Meta Reportedly Plans 4 New Smart Glasses Models Amid Aggressive 10M Unit Push
According to an internal memo viewed by The Information, Meta is aiming to release up to four more smart glasses models this year. Meanwhile, the company is reportedly developing an AI pendant, with testing slated to start next year. The memo, which thus far hasn’t been confirmed by Meta, was reportedly authored by Meta Wearable […]
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Survey: What Social AR Apps are Used Most?
When looking at social apps that offer AR, which are the most popular among users? And extracting insights from those figures, which players are best positioned? We unpack original survey data from ARtillery Intelligence and Thrive Analytics.
This po… AR Insider & Mike Boland
Acer Re-enters XR with New AR & Smart Glasses
Acer unveiled two new XR glasses, marking nearly a seven-year absence from the XR space. The last we saw the ‘Acer’ brand emblazoned on an XR headset was its final Windows PC VR headset released in 2019, the OJO 500, which was mostly targeted at businesses. Since then, the company has been conspicuously absent from […]
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