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Curated information, news and updates around augmented-, virtual-, mixed reality and the metaverse. spatialcomputing.info https://spatialcomputing.info/kontakt/

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What Are the Biggest Challenges in Immersive Marketing?

AR marketing continues to be an opportune but challenged segment. Sitting at the intersection of brand marketing and XR, it lets consumers interact with brands or virtually try on products. What are its biggest challenges?
This post appeared first on A… AR Insider & AR Insider

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AR Gaming’s Next Chapter is Adaptive, Intelligent & Local

AR continues to present possibilities in gaming where your surroundings are part of the mix. That’s not a new concept, but has AI come along to change the game? Can adaptive and intelligent interaction level up your neighborhood as the next gamescape?
AR Insider & April Miller

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What’s VR’s Near-Term Revenue Outlook?

What’s driving VR revenue today and going forward? What players are best positioned? And what strategies are they applying? Our latest Behind the Numbers installment breaks down the latest market sizing figures and factors.
This post appeared first on… AR Insider & AR Insider

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“VRChat is not going anywhere” Founders Reassure Amid Downturn in Social VR Platforms

Rec Room is shutting down in June. Meta’s Horizon Worlds is searching for greener pastures on mobile. Now, VRChat co-founders say there’s no need to worry about the social VR platform’s future. “In case you were wondering, VRChat is not going anywhere,” studio co-founders Graham Gaylor and Jesse Joudrey say in a recent blog post. According to Gaylor and […]

The post “VRChat is not going anywhere” Founders Reassure Amid Downturn in Social VR Platforms appeared first on Road to VR.

Road to VR & Scott Hayden

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‘Teenage Mutant Ninja Turtles’ VR Co-op Game Coming to Quest, PC VR & Pico in April, New Trailer Here

Teenage Mutant Ninja Turtles: Empire City is officially coming to Quest, PC VR headsets, and Pico headsets on April 30th. Developed by Cortopia Studios and Beyond Frames Entertainment, TMNT: Empire City is serving up a co-op supported campaign, letting you team up with up to three other tubular turtles as you battle against the dreaded Foot […]

The post ‘Teenage Mutant Ninja Turtles’ VR Co-op Game Coming to Quest, PC VR & Pico in April, New Trailer Here appeared first on Road to VR.

Road to VR & Scott Hayden

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Is Google Search Live the Ultimate Fusion of AR & AI

Google Search Live is the latest flavor of visual search. Combining voice and visual inputs, this brings visual search to the next level of intelligence, and could be the ultimate fusion of AI and AR as it scales on the backs of smart glasses.
This po… AR Insider & Mike Boland

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Why One of VR’s Most Valuable Companies is Shutting Down, According to Top Creator

Social VR platform Rec Room, once valued at $3.5 billion, announced earlier this week that it will be shutting down in June. The studio says it never quite figured out how to turn a profit, though top avatar creator blueasis maintains the story is a bit more complicated. If you’ve ever seen the weird little VRChat […]

The post Why One of VR’s Most Valuable Companies is Shutting Down, According to Top Creator appeared first on Road to VR.

Road to VR & Scott Hayden

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‘Black Mirror’ to Bring Show’s Tech Dystopia to Life in New Location-based VR Experience

Black Mirror, the hit sci-fi anthology series on Netflix, is getting its own VR experience soon—set to debut at VR destination Infinity Experience in Montreal, Canada next month ahead of wider rollout. Developed by VR studio Univrse and Banijay Live Studio, THE BLACK MIRROR EXPERIENCE is slated to mash up physical environments with VR headsets, […]

The post ‘Black Mirror’ to Bring Show’s Tech Dystopia to Life in New Location-based VR Experience appeared first on Road to VR.

Road to VR & Scott Hayden

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‘Black Mirror’ to Bring Show’s Tech Dystopia to Life in New Location-based VR Experience

Black Mirror, the hit sci-fi anthology series on Netflix, is getting its own VR experience soon—set to debut at VR destination Infinity Experience in Montreal, Canada next month ahead of wider rollout. Developed by VR studio Univrse and Banijay Live Studio, THE BLACK MIRROR EXPERIENCE is slated to mash up physical environments with VR headsets, […]

The post ‘Black Mirror’ to Bring Show’s Tech Dystopia to Life in New Location-based VR Experience appeared first on Road to VR.

Road to VR & Scott Hayden

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‘Moss’ Developer Polyarc Lays Off Two-Thirds of Studio Following “major project” Cancellation

Polyarc, the studio behind VR puzzle-platformer series Moss, announced it’s significantly reducing the size of the company, marking another VR pioneer currently experiencing existential turmoil. The studio released word via a LinkedIn post on Tuesday, noting that layoffs come amid an “unsuccessful team-wide effort to secure funding following the cancellation of a major project.” Speaking to GamesIndustry.biz, […]

The post ‘Moss’ Developer Polyarc Lays Off Two-Thirds of Studio Following “major project” Cancellation appeared first on Road to VR.

Road to VR & Scott Hayden