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What Are the Biggest Challenges in Immersive Marketing?
AR marketing continues to be an opportune but challenged segment. Sitting at the intersection of brand marketing and XR, it lets consumers interact with brands or virtually try on products. What are its biggest challenges?
This post appeared first on A… AR Insider & AR Insider
AR Gaming’s Next Chapter is Adaptive, Intelligent & Local
AR continues to present possibilities in gaming where your surroundings are part of the mix. That’s not a new concept, but has AI come along to change the game? Can adaptive and intelligent interaction level up your neighborhood as the next gamescape?
… AR Insider & April Miller
What’s VR’s Near-Term Revenue Outlook?
What’s driving VR revenue today and going forward? What players are best positioned? And what strategies are they applying? Our latest Behind the Numbers installment breaks down the latest market sizing figures and factors.
This post appeared first on… AR Insider & AR Insider
Is Google Search Live the Ultimate Fusion of AR & AI
Google Search Live is the latest flavor of visual search. Combining voice and visual inputs, this brings visual search to the next level of intelligence, and could be the ultimate fusion of AI and AR as it scales on the backs of smart glasses.
This po… AR Insider & Mike Boland
‘Black Mirror’ to Bring Show’s Tech Dystopia to Life in New Location-based VR Experience


The post ‘Black Mirror’ to Bring Show’s Tech Dystopia to Life in New Location-based VR Experience appeared first on Road to VR.
‘Black Mirror’ to Bring Show’s Tech Dystopia to Life in New Location-based VR Experience


The post ‘Black Mirror’ to Bring Show’s Tech Dystopia to Life in New Location-based VR Experience appeared first on Road to VR.







