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Vertigo Games Shutters ‘Metro Awakening’ Studio Amid “challenging” VR Market
Vertigo Games, the Netherlands-based VR veteran behind a host of popular titles, is closing its Amsterdam studio, citing continued challenges within the VR games market. The news was announced by CEO Richard Stitselaar in an open letter, noting “the VR market remains a challenging space,” which is resulting the in closure of Vertigo Studios Amsterdam. […]
The post Vertigo Games Shutters ‘Metro Awakening’ Studio Amid “challenging” VR Market appeared first on Road to VR.
Snap Acquires AR Startup Illumix to Boost Next-gen ‘Specs’ Glasses
Snapchat parent Snap has acquired Illumix, an augmented reality software company behind Five Nights at Freddy’s AR: Special Delivery (2019), an AR adaptation of the popular horror franchise. The acquisition goes far beyond developing games for Snap’s upcoming AR glasses though. As first reported by Variety, Snap has acquired Bay Area-based Illumix for an unspecific […]
The post Snap Acquires AR Startup Illumix to Boost Next-gen ‘Specs’ Glasses appeared first on Road to VR.
Valve Confirms Steam Frame and Steam Machine Coming This Summer
We still don’t know exactly when Steam Frame, Valve’s standalone VR headset, is set to launch, although now the company has confirmed both it and Steam Machine are slated to arrive this summer. Valve previously aimed to launch Steam Frame and Steam Machine, its console-style PC, in early 2026. Due to the ongoing component crisis […]
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AI/XR Beats: New Smart Glasses Enter & WWDC Looms
Acer and Huawei enter the smart glasses market while Microsoft Build wraps, WWDC looms, and AWE USA fast approaches. We have these and other items from AI and XR realms through the eyes of Charlie FInk.
This post appeared first on AR Insider.
AR Insider & Charlie Fink
Meta is Spinning out ‘Supernatural’ a Mere 3 Years After $400M Acquisition
Supernatural won’t be in ‘maintenance mode’ for long, because Meta announced it’s effectively spun out the VR fitness app into an independent company, Supernatural Health. The founders and coaches behind Supernatural are parting ways with Meta. Soon, users can look forward to more fresh content, which has notably been missing from the subscription-based VR fitness […]
The post Meta is Spinning out ‘Supernatural’ a Mere 3 Years After $400M Acquisition appeared first on Road to VR.
Apple Reframes AR: It’s About Eyewear, Not Deep Tech
Following demand signals all around us, Apple has reframed its AR play. It’s not about disrupting computing with a face-worn spatial UX, but rather disrupting the $200 billion eyewear market with smart devices. It’s a familiar playbook, given that it d… AR Insider & AR Insider
What’s Driving XR Venture Funding?
After a few years of declines – mostly due to the hangover from circa-2021 „metaverse mania,“ XR venture funding grew 117 percent last year. What’s behind the rebound? We examine the latest data from our research arm.
This post appeared first on AR Ins… AR Insider & AR Insider
This Quest Accessory Wants to Turn Your Brain Activity Into VR Avatar Control
PiEEG, a Scotland-based brain-computer interface (BCI) startup, announced it’s launching a facial interface for Quest headsets that aims to turn your brain signals and facial micro-expressions into real-time avatar control. PiEEG has specialized in BCI since it was founded by Dr. Ildar Rakhmatulin in 2022, specifically to provide low-cost solutions for researchers, developers and hobbyists. […]
The post This Quest Accessory Wants to Turn Your Brain Activity Into VR Avatar Control appeared first on Road to VR.
James Cameron’s 3D Studio Acquires 3D Camera Maker STEREOTEC
Lightstorm Vision, James Cameron’s 3D production studio, has acquired STEREOTEC, a 3D camera maker that’s powered a number of films and multi-camera immersive concerts. Details of the deal are still under wraps, however Lightstorm Vision says the acquisition will help integrate Stereotec’s technology directly into its 3D production pipeline, enabling capture, processing, and delivery of […]
The post James Cameron’s 3D Studio Acquires 3D Camera Maker STEREOTEC appeared first on Road to VR.
Case Study: McDonald’s Triples Down on AR Marketing
Continuing our AR marketing case studies, McDonald’s has not one but three campaigns to spotlight. We’ll examine them one at a time, starting here with its gamified AR challenge that prompted users to literally sing for their dinner.
This post appeared… AR Insider & Mike Boland