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How Much is Spent on Immersive Marketing?
Brands spend an estimated $6.6 billion on immersive marketing, growing to $10.3 billion by 2030. What’s driving that today, and where’s it headed? We break down original forecasting data in the latest Behind the Numbers.
This post appeared first on AR… AR Insider & Mike Boland
‘No Man’s Sky’ Brings a Whole New Universe of Possibilities in Cosmos Update

Hello Games has released its biggest update yet to VR-supported space sim No Man’s Sky (2016), completely overhauling space itself. At the game’s 2016 launch, space was admittedly barebones, offering relatively sparse interactions outside mining asteroids for fuel and resources, and occasionally encountering pirates or other ships. And while there have been 40+ updates since […]
The post ‘No Man’s Sky’ Brings a Whole New Universe of Possibilities in Cosmos Update appeared first on Road to VR.
TikTok Parent Reportedly Building AI Model to Rival Google’s Genie for Real-Time Spatial Video

TikTok parent ByteDance is reportedly preparing an AI model that could let you create real-time spatial videos similar to Google Genie. According to a Bloomberg report, ByteDance is readying an AI model dedicated to creating real-time spatial videos, which the company hopes will act as a “flywheel” to its various companies, including video streaming giant […]
The post TikTok Parent Reportedly Building AI Model to Rival Google’s Genie for Real-Time Spatial Video appeared first on Road to VR.
Ring the Bell: Fovii Unveils New Platform for Apple Vision Pro
Fovii’s launch this week on the App Store gives a huge signal boost for fans of the Apple Vision Pro and Vision OS, debuting a new home for immersive filmmakers on Apple. Emily Olman dives into the curated catalog of high-quality VR180 films.
This post… AR Insider & Emily Olman
Engineering the Future of Immersive Computing, Part 1
Lak Vijayaraghavan is an XR systems engineer whose career spans Magic Leap to TikTok Effect House. What are his biggest learnings and insights from that journey so far, and where does he see spatial computing moving next?
This post appeared first on A… AR Insider & Ellen F. Warren
Pico Space Pro Clears FCC Following Cancelled September Reveal

Pico’s upcoming Apple Vision Pro competitor, Space Pro, was initially meant to debut earlier this month, although the ByteDance subsidiary cancelled the event and postponed its reveal and release date. Now, the company’s next flagship standalone XR headset just cleared the FCC. Previously known as ‘Project Swan’, Pico Space Pro has now surfaced in FCC […]
The post Pico Space Pro Clears FCC Following Cancelled September Reveal appeared first on Road to VR.
AI/XR Beats: Nvidia Buys the Marketplace, VR Winter Returns
Nvidia puts itself at the middle of the model marketplace, while OpenAI’s political investments pay off, and another VR winter is upon us. We have these and other items from AI and XR realms, through the lens of Charlie Fink.
This post appeared first … AR Insider & Charlie Fink
Innovation Brief: OpenAI, Uber & Kalshi
Hello! This week our stories are focused on security and storms, both figuratively and literally! This week on the Brief we discuss the red herring from the OpenAI…
Continue reading → Innovation Brief: OpenAI, Uber & Kalshi
This post a… AR Insider & Matt Maher

