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Android XR’s First AR Glasses ‘XREAL Aura’ Launch Today, Starting at $1,100 for Limited Time

XREAL announced that XREAL AURA, the first AR glasses running Google’s Android XR operating system, is launching today, starting at $1,100 for a limited time. While the glasses have been available for reservation since June, Xreal and Google today announced the first batch of Aura AR glasses are slated to start shipping in mid-November, coming […]
The post Android XR’s First AR Glasses ‘XREAL Aura’ Launch Today, Starting at $1,100 for Limited Time appeared first on Road to VR.
‘Fallout: Factions’ Brings Immersive PvP Tabletop Action to XREAL AURA Next Month

Fallout: Factions is a physical 1v1 tabletop game that launched in 2024, and now it’s getting an XR version next month. Fallout: Factions is a turn-based skirmish warfare game set in the Fallout universe, which, much like its physical counterpart, combines squad-level tactics and strategy. The XR game, which is set to launch on Xreal […]
The post ‘Fallout: Factions’ Brings Immersive PvP Tabletop Action to XREAL AURA Next Month appeared first on Road to VR.
How Many XR Devices Did Meta Sell in Q3?
What do Meta’s Q3 earnings tell us about headset unit sales? And what does that in turn signal for aggregate demand and XR sector health? We do some financial reverse engineering.
This post appeared first on AR Insider.
AR Insider & Mike Boland
Case Study: Huggies Enlivens Diaper Sales with AR
Diapers are a product category that’s reached commodity status. So, growing and protecting market share is all about brand building and promotions. In that light, Huggies launched an interactive AR campaign to promote its Justice-League diapers. How di… AR Insider & Mike Boland
Physical AI Only Works If You Can Act in the Same Moment
Physical AI can see more clearly, reason more accurately, and process complex environments. But there’s a constraint that lives deeper than processing: all that capability is only useful if the person on the receiving end acts on it immediately.
This … AR Insider & David Goldman
Breaking Into China’s XR Market: A Starter Guide for Developers

In the field of immersive realities, there are currently two countries leading: the United States and China. While much is known about the US, there always seems to be an aura of mystery when speaking about China, at least for us outside the Great Firewall. And since I travel to China regularly and have developed […]
The post Breaking Into China’s XR Market: A Starter Guide for Developers appeared first on Road to VR.
AI/XR Beats: Iron Man Reps Specs, Anthropic Gets Agentic
Robert Downey Jr. is Specs‘ Chief Customer Experience Officer, while Anthropic drops Claude Duet and AI CapEx raises more questions. We have these and other items from XR and AI world through the eyes of Charlie Fink.
This post appeared first on AR In… AR Insider & Charlie Fink


