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Meta Reportedly Rebranding Horizon+ to ‘Meta VR+’, Adding Popular 3D Films to Game Service
Meta may soon rebrand Horizon+, its VR game subscription service for Quest, to ‘Meta VR+’, as the company appears to be bundling a number of 3D films to better appeal to Meta VR Glasses owners. Ostensibly sourced from the latest HorizonOS 2.10 release which began rolling out late last month, dataminer ‘NT2182’ (via ‘NoriDoesVR’) has […]
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Case Study: Chips Ahoy Makes Sweets More Spatial
To celebrate its 60th birthday and new confetti cake cookie, Chips Ahoy looked to AR marketing. Its TikTok Branded Effect let users catch falling cookies on a virtual plate by moving their heads back & forth. What were the results?
This post appe… AR Insider & Mike Boland
Can AI Glasses Fill the Home-Services Skills Gap?
Home services is a massive category of the local economy that can benefit from the guided-workflow advantages that industrial enterprises have validated. Is the rise of AI glasses well-timed to cover a major skills gap in the trades?
This post appeared… AR Insider & Mike Boland
Gentle Monster Teases December Release for Android XR Smart Glasses with Joaquin Phoenix
South Korean eyewear giant Gentle Monster announced its long-awaited Android XR smart glasses are on their way this December, which are built in collaboration with Samsung and Google. And Joaquin Phoenix will be heading the marketing blitz starting later this month. Gentle Monster revealed a snippet of a soon-to-release short film starring Joaquin Phoenix, which […]
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AI/XR Beats: Tech Stocks Fall, Android XR Flexes
AI Stocks fall precipitously following the midterm elections, while the Android XR-powered Xreal Aura officially arrives on the market. We have these and other items from AI and XR realms through the eyes of Charlie Fink.
This post appeared first on AR… AR Insider & Charlie Fink
‘PAYDAY: Aces High’ Review – A Card Shy of a Royal Flush
PAYDAY finally got its first VR-native entry into the storied franchise. While it’s not the royal flush I was hoping for, it certainly wasn’t offsuit seven-deuces either. Developer: Fast Travel GamesPublisher: Fast Travel GamesAvailable On: Quest, SteamVR (Frame version incl.)Reviewed On: Quest 3Release Date: November 5th, 2026Price: $25 Gameplay There’s a cohesive story in here […]
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Steam Frame Shows Strong Start as the 5th Most-used Headset on Steam
Steam Frame has only been out for a little over a month now, and is still heavily backordered. Still, Valve’s latest Steam Hardware Survey shows the headset is already off to a strong start. The News This is the first Steam survey to include Steam Frame, Valve’s standalone VR headset which natively supports SteamOS. You […]
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Which XR Product Categories Attract the Most Venture Funding?
Which spatial segments are attracting the most investment? This is the topic of a recent report from ARtillery Intelligence. It joins our excerpt series, continuing in this edition with a drill-down into XR product categories.
This post appeared first… AR Insider & AR Insider
SteamVR Update Improves Image Quality for All Steam Link Compatible Headsets
Valve has released a SteamVR beta update that brings improvements to streamed image quality to all supported standalone headsets. Steam Link is SteamVR’s dedicated streaming app, letting you play your Steam library games on your Meta Quest, HTC Vive Focus, or PICO consumer headset by wirelessly streaming over Wi-Fi. Now, in a SteamVR blog post, […]
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How Will XR Will Drive Location-Based Entertainment’s Next Era?
Amidst other declines in device sales, XR is seeing a bright spot: location-based entertainment. How will social and collaborative XR experiences elevate LBE, and vice versa?
This post appeared first on AR Insider.
AR Insider & Kevin Williams