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AI/XR Beats: Tech Stocks Take a Beating, Xreal Aura Arrives
Big Tech Stocks Got Whacked as AI Spending Soars and Cash Flow Turns Negative, while Xreal Aura arrives on the market. We have these and other items from AI and XR realms through the eyes of Charlie Fink.
This post appeared first on AR Insider.
AR Insider & Charlie Fink
Augmented Autos: 4 Ways AR-Powered Parking Could Develop
Among all of the utilities that AR can bring into our lives, navigation and wayfinding is at the top of several lists. How could this be applied to the common pain point of finding a parking spot? We examine 4 possibilities.
This post appeared first o… AR Insider & April Miller
Valve: We Still Believe in VR, But Content is Still ‘Chicken-and-Egg’ Dilemma

It’s not very often we get insight into Valve’s thought process, as the company tends to let actions speak for themselves. But at a ‘Steam Indie Connect’ event in Korea, the company says it still believes in VR, and outlined some of the challenges ahead. The News As reported by Korean tech outlet Inven, Tom […]
The post Valve: We Still Believe in VR, But Content is Still ‘Chicken-and-Egg’ Dilemma appeared first on Road to VR.
Android XR’s First AR Glasses ‘XREAL Aura’ Launch Today, Starting at $1,100 for Limited Time

XREAL announced that XREAL AURA, the first AR glasses running Google’s Android XR operating system, is launching today, starting at $1,100 for a limited time. While the glasses have been available for reservation since June, Xreal and Google today announced the first batch of Aura AR glasses are slated to start shipping in mid-November, coming […]
The post Android XR’s First AR Glasses ‘XREAL Aura’ Launch Today, Starting at $1,100 for Limited Time appeared first on Road to VR.
‘Fallout: Factions’ Brings Immersive PvP Tabletop Action to XREAL AURA Next Month

Fallout: Factions is a physical 1v1 tabletop game that launched in 2024, and now it’s getting an XR version next month. Fallout: Factions is a turn-based skirmish warfare game set in the Fallout universe, which, much like its physical counterpart, combines squad-level tactics and strategy. The XR game, which is set to launch on Xreal […]
The post ‘Fallout: Factions’ Brings Immersive PvP Tabletop Action to XREAL AURA Next Month appeared first on Road to VR.
How Many XR Devices Did Meta Sell in Q3?
What do Meta’s Q3 earnings tell us about headset unit sales? And what does that in turn signal for aggregate demand and XR sector health? We do some financial reverse engineering.
This post appeared first on AR Insider.
AR Insider & Mike Boland
Case Study: Huggies Enlivens Diaper Sales with AR
Diapers are a product category that’s reached commodity status. So, growing and protecting market share is all about brand building and promotions. In that light, Huggies launched an interactive AR campaign to promote its Justice-League diapers. How di… AR Insider & Mike Boland


