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What is ‘B2B2C’ Spending in XR, and What’s Driving it?
While B2B spending in XR involves enterprise end users, B2B2C involves enterprises building things for their customers and marketing targets. How much are brands and enterprises spending today, and where is it headed next?
This post appeared first on A… AR Insider & Mike Boland
Pimax Starts Sending Out ‘Dream Air SE’ PC VR Headsets, But Fulfillment Could Take Weeks
Pimax announced it’s finally started shipping out the first batches of Dream Air SE, the younger sibling to its thin and light PC VR flagship. Despite officially launching Dream Air SE last week, most customers will probably still be waiting a bit longer—even if you pre-ordered a year ago. The company revealed in its big […]
The post Pimax Starts Sending Out ‘Dream Air SE’ PC VR Headsets, But Fulfillment Could Take Weeks appeared first on Road to VR.
How to Play ‘Subnautica 2’ in VR, Although You May Want to Wait
Subnautica 2 launched into early access yesterday, already having sold over two million copies in the first 12 hours. While it doesn’t include native VR support, that hasn’t stopped the most intrepid of us, who are already swimming around the depths in VR. It’s no surprise that many Subnautica 2 owners have quite literally already popped their heads […]
The post How to Play ‘Subnautica 2’ in VR, Although You May Want to Wait appeared first on Road to VR.
‘ROG XREAL R1’ Pre-orders Now Live – 240Hz MicroOLED Gaming Glasses Priced at $850
ASUS Republic of Gamers (ROG) and XREAL today announced pre-orders for ROG XREAL R1, the microOLED gaming AR glasses that boast up to 240Hz refresh rate. Unveiled at CES 2026 in January, ROG XREAL R1 are AR glasses that focus on playing traditional content, whether it be from tethered USB-C handhelds and mobile devices, or […]
The post ‘ROG XREAL R1’ Pre-orders Now Live – 240Hz MicroOLED Gaming Glasses Priced at $850 appeared first on Road to VR.
AI/XR Beats: The Summer of Smart Glasses Begins
Google I/O is next week, followed by Evan Spiegel’s AWE Keynote in June, Samsung Unpacked in July, and Meta Connect in September. Things are gearing up for a summer of smart glasses, and a seemingly spatial 2027.
This post appeared first on AR Insider.
AR Insider & Charlie Fink
VR Platformer ‘Moss’ is Getting a Flatscreen Port Following Cancellation of “major project”
Polyarc Games today revealed it’s releasing a flatscreen adaptation of VR puzzle-platformer series Moss, which follows the cancellation of a “major project” last month. The News Polyarc announced it’s bringing Moss (2018) and its sequel Moss: Book II (2022) to console and PC in a new flatscreen game called Moss: The Forgotten Relic, slated to arrive sometime this year. In the […]
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Survey: What’s Keeping AR Non-Users Away?
AR has lots of positive demand signals and performance metrics in brand marketing. But there are also adoption speed bumps here and there. We examine the latest challenges in this week’s Behind the Numbers.
This post appeared first on AR Insider.
AR Insider & Mike Boland
‘The Boys: Trigger Warning’ Comes to PSVR 2 in June, Promising “community requested” Improvements
Initially launched on Quest 3 in March, The Boys: Trigger Warning (2026) now has a definite release date on PSVR 2. ARVORE and Sony Pictures Virtual Reality announced The Boys: Trigger Warning is slated to launch on PSVR 2 on June 9th. The PSVR 2 version is marked as ‘PS5 Pro Enhanced’. Although the studio is […]
The post ‘The Boys: Trigger Warning’ Comes to PSVR 2 in June, Promising “community requested” Improvements appeared first on Road to VR.
Snap CEO Keynote Kicks off AWE 2026 Next Month on Lead-up to Consumer AR Glasses Launch
Snap Inc. CEO Evan Spiegel will give a keynote address to kick off the AWE USA 2026 event next month. This is the second year in a row that Snap has taken the headlining slot at AWE USA, and comes as the company plans to launch its first consumer-focused AR glasses this year. AWE USA […]
The post Snap CEO Keynote Kicks off AWE 2026 Next Month on Lead-up to Consumer AR Glasses Launch appeared first on Road to VR.
From Specs to Subscribers: Snap’s Revenue Diversification, Part 2
Since we wrote about Snap’s revenue diversification moves in Part 1 of this series – including a $1 billion run rate for subscription products – there have been additional points of validation, including Wall Street favor. What will this mean for consu… AR Insider & Mike Boland