spatialcomputing.info

Among the various components of the emerging augmented reality space, the most lucrative is the advertising market. The prospect of turning every object, every location, ever signpost in the real world into a discount code or virtual transaction interface is why AR will ultimately be more profitable than VR. But as the foundations of this new era are being laid, some are rushing to secure their space via technological and legal means. The latest is Seek, a Utah-based company that recently secured an AR patent that could fundamentally impact hundreds of companies in the years to come. • Don't... more