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The march of Amazon to insert itself into nearly every retail arena continues with the e-commerce giant's latest move to launch its own brick-and-mortar beauty salons. However, this new initiative isn't limited to simply facilitating transactions at real-world locations, instead, Amazon is deploying some of its augmented reality aspirations to its experiment with in-person beauty customer service. • Don't Miss: Google Lens Delivers AR Try-On for L'Oreal's Garnier Products at Walmart But what was missing in Amazon's announcement regarding its new beauty salon experiment, and the AR that will help drive in-store virtual try-ons, is the use of the Style My Hair Pro app from cosmetics giant L'Oréal. In images revealed earlier this week, Amazon displayed the app's familiar menu for virtual hair color samples, but no mention was made on the website of how the AR effect was achieved. Amazon UKThe AR app behind the effect is called Style My Hair Pro, and it's an offshoot of L'Oréal's...more