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Apple has a sterling reputation when it comes to managing its supply chain; it's where CEO Tim Cook proved his mettle to succeed Steve Jobs. Now, the company has made a strategic investment with a supplier that will be crucial to its future plans for AR wearables. While Apple gets its ducks in a row for its debut AR wearable, startup Campfire has benefited from the design expertise of a long-time Apple collaborator. We recently spoke with Campfire CEO Jay Wright about its relationship with famed design studio Frog and its plans for its enterprise-grade AR headset. On the content side of the AR industry, the NBA, along with partners AT&T and Marvel, gave fans a double-dip of AR fun this week, while developers for HoloLens 2 and Snapchat treated us with some science fiction AR goodies. Apple Invests $410 Million into LiDAR & VCSEL Supplier II-VIAs Apple prepares to potentially introduce its (mostly) secretive AR headset for possible introduction later this year and launch next year, the...more