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Consumers who haven't already delved into the interactive wonders of augmented reality are about to be pushed into the immersive waters by market forces. In the lead up to next week's upfronts, an annual event during which TV networks work to woo advertisers with new shows and marketing techniques for their upcoming programming schedules, NBCUniversal took the wraps off its next big AR initiative. • Don't Miss: Marvel Heroes Invade ESPN's NBA Broadcast of Warriors vs. Pelicans Game via AR Similar to last year, due to the pandemic, the event, which is usually held in New York, is being held... more