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Pimax announced its holding a product event on October 25th that will introduce a next-gen VR headset, something that the company promises will be “several generations ahead of anything currently on the market.”

The event, dubbed Frontier 2021, was originally set to take place on October 20th, however since its general announcement Pimax has moved the event to October 25th, or just three days before Facebook’s yearly Connect VR developer conference.

Pimax says in an email to press that Frontier 2021 will “showcase the Pimax product roadmap, related technologies, the vision of VR3.0, and a sneak peak of code name “Reality”: a new product that’s several generations ahead of anything currently on the market.”

A proper unveiling of ‘Reality’ is said to take place at CES 2022 in January. The name, Pimax says, “should give you an indication of the power of this product.”

You’ll be able to follow along with the announcements in a livestream on YouTube, taking place at 10 AM PT on October 25th (local time here). If the company’s other VR headsets are any indication, ‘Reality’ may be another wide-FOV, high-resolution headset.

Pimax isn’t alone in the Techtober XR product reveals. This month has already seen the unveiling of HTC’s standalone Vive Flow and Magic Leap 2. High-end headset creator Varjo is also holding a product launch event on October 21st.

Notably, Pimax shifted Frontier 2021 to be even closer to Facebook Connect, the latter of which is coming in a single-day event on October 28th. There we may get a peek at the rumored Oculus Quest Pro in addition to hearing more about the company’s recently revealed prototypes, which ought to make for some interesting points of comparison.