Apple’s First Smart Glasses Reportedly Set to Unveil at WWDC 2027, Release in Late 2027
According to Bloomberg’s Mark Gurman, Apple is set to unveil its first pair of smart glasses at next year’s Worldwide Developers Conference (WWDC).
The News
Codenamed ‘N50’, Apple’s smart glasses were reportedly meant for a late 2026 reveal, with launch targeting early 2027. Now Gurman maintains that WWDC, which is set to take place in June 2027, won’t be the device’s actual launch day; consumer release is expected sometime by the end of 2027.
The delay is said to essentially be a two-fold issue, centered on both refining the product from an engineering standpoint, but also a marketing challenge of defining the device’s messaging around privacy.
Like Ray-Ban Meta and the company’s cheaper Meta Glasses, which notably don’t feature any EssilorLuxottica branding, Apple’s smart glasses are said to include two camera sensors; one for photo and video capture and the other for computer vision tasks.
“That’s meant developing features and policies that can address the concerns swirling around competing products from Meta Platforms Inc,” Gurman says, noting the teams developing glasses within Apple’s Vision hardware group and elsewhere in the company see privacy as “priority No. 1.”
And similar to Meta’s audio-only smart glasses, Apple’s N50 hardware isn’t expected to include a display of any kind, instead relying on cameras, speakers and microphones for things such as phone calls, AI queries, listening to music, and capturing images.
My Take
Has the well already been poisoned by creeps? Will fashionable smart glasses with more stringent privacy laws be enough to rehabilitate the segment as a whole? Honestly, I think it’s way too early to frame it that way. Despite some impressive sales figures from Meta and EssilorLuxottica, smart glasses are still very much a niche item; most people own several pairs of sunglasses and likely zero smart glasses at this point.
Some of that might come down to its currently being led by Meta, which has a poor track record on privacy and user surveillance. Some of it may be price sensitivity, although Meta’s $300 no-brand glasses should put a dent in that. In the end, I think most people don’t know why they’d even want a pair in the first place, which Apple will probably vaunt since the company’s top-tier phones and accessories typically start out as status symbols anyway.
Personally, I don’t own a part of audio-only smart glasses because I’m a text-based person living in a very not-text-based world. I don’t talk to AI because I can’t stand the long-winded answers. I can easily skip over the tropey, Silicon Valley-flavored social lubrication and get to the meat of the answer by reading and typing for clarification than I can by having a stilted conversation out loud. The cameras are also basically at the level of mid-range smartphone from a couple of years go, although the speed to snap a life moment is decidedly quicker despite being objectively worse quality than basically any new smartphone today.
Despite this, there’s clearly money in it now, and it’s also a relatively easy way for Apple/Google/Samsung/Meta to gain a foothold in the soon-to-come AR glasses segment of the future.
Apple is however hoping to avoid Meta’s missteps, it seems. Notably, Meta landed in hot water following the revelation that in March the company was accused of sending private smart glasses camera footage to a Kenya-based subcontractor for manual review to train its AI models. The company has also been accused of baking in facial recognition into its smart glasses, although that feature hasn’t been activated.
That said, it’s clear even Meta is looking to tighten up their act as bigger competition comes online, as the company has finally closed the hardware loophole that allowed motivated users to physically drill out the capture LED, which notifies others when a user is actively taking photos or video. Now, Meta Glasses users who have in some way deactivated the capture LED (already in addition to simply covering it) are no longer able to record video or take photos.
Samsung and Google are also set to release a fleet of smart glasses this year from Warby Parker and South Korea’s Gentle Monster, the latter of which is making a large concerted push into the North American and European market with its smart glasses at the forefront. And that cadre, along with Apple and Meta (which admittedly released its prosumer Meta Display Glasses) also ostensibly has multiple consumer display models in the works too, although I’d expect the bulk of those to be at the very least a device generation away, maybe even further.
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Filed under: XR Industry News - @ 27. Juli 2026 13:03