The process of trying out new augmented reality and virtual reality hardware is as personal as it gets. Bottom line, if you can’t directly try these immersive devices on, it’s difficult to really understand the benefits they can bring to your life and… Next Reality & Adario Strange
Seek’s CEO Reveals How Its New AR Patent Could Change the Entire 3D Space & Looks into the Future of Smartglasses
Among the various components of the emerging augmented reality space, the most lucrative is the advertising market. The prospect of turning every object, every location, ever signpost in the real world into a discount code or virtual transaction inter… Next Reality & Adario Strange
AR Spotlight: How Snapchat Lens Creator Audrey Spencer Is Bending Reality on Your Smartphone
The rapid advance of Lens Studio as a platform for easily developing augmented reality experiences is just one indicator that immersive computing is becoming the norm.
But one layer above the technology tools are the users, the real stars of any plat… Next Reality & Adario Strange
Qualcomm Unleashes Its Own Snapdragon XR1 AR Smart Viewer Reference Design to Support AR Smartglasses Makers
The augmented reality smartglasses race is getting a major new entrant that could significantly change the entire landscape.
On Tuesday, Qualcomm revealed its own XR1 AR Smart Viewer Reference Design, a pair of smartglasses that are meant to give OEM… Next Reality & Adario Strange
Apple Harnesses the Power of the iPhone 12 Pro LiDAR Scanner for Its New ‚For All Mankind‘ AR App
The realm of science fiction isn’t all lasers and cute green toddlers, sometimes alternate science history is sci-fi, too, as exampled by the Apple TV Plus series For All Mankind.
Now, in a bid to promote the second season of the space-based series, … Next Reality & Adario Strange
Microsoft Debuts HoloLens 2 Industrial Edition for Pharmaceutical & Semiconductor Enterprise Users
Ever since the US Army awarded Microsoft’s HoloLens a $480 million contract, the battle for enterprise augmented reality has heated up in earnest.
Now, the Redmond, Washington tech giant is looking to strengthen its hold on the burgeoning AR enterpri… Next Reality & Adario Strange
Canon’s MREAL S1 Eye-Popping Price Tag Makes HoloLens 2 Look Like a Bargain, Here’s the Japanese Device in Action
You only ‚thought‘ the HoloLens 2 was the most expensive augmented reality device on the market.
As with many things tech, Japan is here to up the ante with what may indeed be the most expensive AR-dedicated wearable we’ve seen—the Canon MREAL S1.
Magic Leap Founder Launches the Company He ‚Really‘ Wanted to Start, a Film & Music Studio with Virtual Artists
The company augmented reality that Rony Abovitz was trying to build at Magic Leap apparently wasn’t working out the way he hoped it would. That company, built on dreams, music, and future-looking entertainment, rather than truly new technology, came w… Next Reality & Adario Strange
Snap Boosts Augmented Reality Body-Tracking Arsenal with Acquisition of Ariel AI
The year 2021 is already promising to yield a number of major shifts in the augmented reality landscape, and Snap is signaling that it has every intention of being an aggressive part of that narrative.
On Tuesday, it was revealed that the company has… Next Reality & Adario Strange
Bernie Sanders Presidential Inauguration Freezing Moment Spawns Meme-Worthy Snapchat Lens
The world of politics can sometimes get a little toxic, but with the new administration, there’s already a bit of whimsy creeping back into the online meme space.
The latest comes courtesy of a new unofficial Snapchat filter that takes an inauguratio… Next Reality & Adario Strange