AR has a growing list of benefits for consumers and businesses. But can AR products held by a given company boost its valuation, especially when it matters in the midst of M&A cycles?
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Can AR Boost Business Valuations?
How Does AR Elevate Retail Shopping?
AR continues to validate its impact on consumer shopping. But that’s often discussed in an eCommerce context… what about brick & mortar retail? We examine the evidence.
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AR in Higher Ed: Potential & Pitfalls
AR continues to change the ways college students learn, making curriculum more interactive. Yet, as higher ed increasingly leverages this technology, there are ethical and privacy pitfalls.
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5 Ways XR Elevates Medical Training
Interactive 3D models don’t just have applicability in product marketing. They’re finding a home in medical training. How is this coming together and how could it transform anatomical education?
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5 AR Cost Considerations for Enterprises
AR has transformed several aspects of consumer tech. But the barriers to entry are sometimes onerous and the path to market isn’t always easy. How much should businesses expect to spend?
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Can Mixed Reality Make Manufacturing Safer?
Mixed reality continues to demonstrate ROI in industrial applications such as remote guidance. But what is the specific value proposition when it comes to boosting safety?
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6 Ways Brands Can Transform CX with AR
AR creates opportunities to reengineer customer experiences (CX). This comes about as there’s a parallel shift in customer expectations. We examine 6 ways the technology is transforming CX.
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Can VR Elevate Your Trade-Show Booth?
VR continues to reshape how businesses connect with audiences, In that evolution, it has moved from sci-fi to a tool for education and commerce. How is it specifically materializing on event showroom floors?
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How is the U.S. Army Using AR?
One of the many fitting use cases for AR that continues to emerge is making soldiers more situationally aware and empowered. What’s the current status and trajectory?
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4 Ways VR Can Transform the Retail Supply Chain
VR continues to find new areas of applicability, including immersive shopping. But beyond shopper benefits, what about strategic implications for retailers, including supply chain management?
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