Toyota’s Accessory Augmented Reality (TAAR) program lets consumers visualize car accessories – maximizing customer lifetime value and tapping into the $46 billion auto accessories market. Our latest case study dives in.
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Case Study: AR Helps Toyota Customers Accessorize
Case Study: Discovery Wines Captures the Spirit of AR
One of AR’s strengths as a marketing medium is to make static packaging come to life. Discovery wines took this to heart to enliven its physical labels. What were the tactics & takeaways? We break it down in the latest Campaign Tracker.
This post… AR Insider & Mike Boland
Bollé Leans in to AR’s Best Self
To emulate the clarifying and high-contrast effect of its eyewear, Bollé looked to AR. Working with M7 Innovations, it engineered an AR experience that achieved elevated ROI metrics. We examine strategic lessons in the latest Campaign Tracker.
This po… AR Insider & Mike Boland