In a world where AR/VR is widely adopted by the population, what will advertising look like?

Major tech advancements in VR, AR and the metaverse could open the path for new advertising opportunities and ways to measure performance. AR/VR – VentureBeat & Ben Skinazi, Sharethrough

Snapchat launches Lens Web Builder to simplify AR ad creation

Democratizing the process of creating augmented reality effects and ads will enable companies to reach a now significant audience for AR content. AR/VR – VentureBeat & Jeremy Horwitz