Major tech advancements in VR, AR and the metaverse could open the path for new advertising opportunities and ways to measure performance. AR/VR – VentureBeat & Ben Skinazi, Sharethrough
Snapchat launches Lens Web Builder to simplify AR ad creation
Democratizing the process of creating augmented reality effects and ads will enable companies to reach a now significant audience for AR content. AR/VR – VentureBeat & Jeremy Horwitz