Niantic Is Launching A Real-World Metaverse Social App

Campfire is designed to make exploring the metaverse easy. Last month Niantic, creator of popular AR mobile games such as Pokémon GO and Pikmin Bloom, made its Lightship Visual Positioning System available to developers, further laying the groundwork for its ambitious “real-world” metaverse. The company also announced Campfire, a new kind of social network designed […]

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VRScout & Kyle Melnick

You Can Now Delete Your Furniture Using IKEA’s AR App

Create an interactive 3D replica of your personal space using the IKEA Kreativ Scene Scanner. It was back in 2019 that IKEA first introduced the ability to preview furniture in AR using its IKEA Place app. Gone are the days of having to visit a store in-person to shop. Using a smartphone device, you can […]

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VRScout & Kyle Melnick

Beyond Sports Uses AI To Turn NHL Players Into Blocky Avatars

The company’s visualization engine layers digital content over professional athletes in real-time. The NHL thought it would be a great idea to broadcast the Stanley Cup Championship games using Beyond Sports’ unique visualization engine that turns players into blocks-like avatars and I honestly don’t think I can watch a live sports game any other way […]

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VRScout & Bobby Carlton

Snap & Vogue Launch AR Fashion Exhibit

You can also “try on” clothing in AR using the Snapchat app, anytime, anywhere. In a first-of-its-kind partnership, Snapchat and British Vogue are coming together to launch Vogue x Snapchat: Redefining the Body, an incredible AR exhibition curated by Editor in Chief, British Vogue and European Editorial Director, Vogue, Edward Enninful OBE (Order of the […]

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VRScout & Bobby Carlton

Google Wants To Deliver World-Scale AR Using Google Maps

Google Maps is getting a major upgrade. During Google’s 2-hour long 2022 I/O event last week, the company made a number of exciting announcements, including the reveal of a new mid-tier phone as well as a pair of AR glasses capable of translating multiple languages in real-time.  Google also revealed world-scale AR experiences for Google […]

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VRScout & Bobby Carlton

AT&T Is Bringing AR Content To Live Sports Games

No more having to look up at the jumbotron during live games to see stats. AR sports entertainment company Quintar and AT&T are partnering to change the way you watch live sports by allowing you access to AR content in arenas and sports venues as the games are being played using AT&T 5G network. The fan […]

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VRScout & Bobby Carlton

Snapchat Is Bringing AR To Live Nation Concerts

The first Live Nation concert to use Snap AR Lenses will be the Electric Daisy Carnival later this month. Snap and Live Nation Entertainment are teaming up for a multiyear deal that will bring Snapchat AR (augmented reality) experiences to select Live Nation concerts that you can use to find your friends in the crowd, […]

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VRScout & Bobby Carlton

Snapchat’s New AR Shopping Tools Are A Game-Changer

“Try before you buy” takes on a whole new meaning with Snap’s AR shopping Lenses. During last week’s Snap Partner Summit, Snap Inc. announced a handful of new updates on the way to Snapchat that promise to take the uber-popular social media platform in bold new directions. This includes a handful of new AR (augmented […]

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VRScout & Kyle Melnick

Bring Your VR Avatar Into The Real World Using AR Tech

Geenee AR’s unique software uses full-body tracking to let you wear NFT clothing and accessories. Geenee AR has partnered with Ready Player Me to help bring your digital identity to the real world. Similar to many of the AR filters you might find on Snapchat or Instagram, the experience uses full-body tracking to layer a […]

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VRScout & Bobby Carlton

First-Of-Its-Kind Snapchat Lens Embraces Heritage & Culture

Explore a multi-level AR experience and learn the origins of culturally-relevant superheroes. Ally Financial has partnered with R/GA to launch a Snapchat AR (augmented reality) experience in collaboration with DC and WarnerMedia called ‘Milestone Archives.’ Unlike other Snapchat filters that place AR content in front of you, this first-of-its-kind Lens immerses you in a 360-degree experience […]

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VRScout & Kyle Melnick