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Whether Hit or Flop, Apple’s Entrance Will Be a Pivotal Moment for XR
If the avalanche of recent reports can indicate anything at all, it seems Apple is entering the VR/AR headset market fairly soon, bringing along with it the most inflated expectations the industry has ever seen. It’s probably going to be expensive, but whether it flops or becomes a big hit, the mere existence of Apple in […]

Road to VR & Scott Hayden

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Report: Apple Mixed Reality Headset Delayed to Late 2023 Amid Decreased Confidence in Market Appeal
Ming-Chi Kuo, a respected supply chain analyst, reports that Apple is tamping down enthusiasm for its upcoming mixed reality headset, which was rumored to see its big announcement at Apple’s Worldwide Developers Conference (WWDC) in June. In a tweet, Kuo reports Apple is delaying release of its MR headset due to decreased optimism in recreating […]

Road to VR & Scott Hayden

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Report: Apple’s MR Headset Could Come as Soon as This Summer
Apple’s upcoming mixed reality headset has been the subject of many reports and rumors over the past few years—that’s just the nature of the Cupertino-based black box. Now a new report from the Financial Times alleges we may see the company’s first XR device unveiled this summer. The headset, which is still unnamed, is allegedly […]

Road to VR & Scott Hayden

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Report: Apple’s MR Headset Could Come as Soon as This Summer
Apple’s upcoming mixed reality headset has been the subject of many reports and rumors over the past few years—that’s just the nature of the Cupertino-based black box. Now a new report from the Financial Times alleges we may see the company’s first XR device unveiled this summer. The headset, which is still unnamed, is allegedly […]

Road to VR & Scott Hayden

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Report: Apple’s MR Headset Said to Arrive Early 2023, AR Headset Sees Further Delays
Original Article (January 4th, 2023): There’s a lot of new details here, and of course we can’t substantiate it even if we tried. We’ve restructured the main takeaways, courtesy of The Information via MacRumors, into a sort of fantasy spec sheet: Reported Apple MR Specs Resolution: Dual Micro OLED displays at 4K resolution (per eye) FOV: 120-degrees, similar to Valve Index Chipset: […]

Road to VR & Scott Hayden

Alleged Apple Trademarks Point to ‘Reality’ Branding for Long-rumored Mixed Reality Headset
Multiple trademark filings spotted by Bloomberg over the weekend support the notion that Apple’s long-rumored mixed reality headset will be running under the ‘Reality’ naming scheme. Trademark applications were filed earlier this month in the US, EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay for three names: Reality One, Reality Pro, and […]

Road to VR & Scott Hayden

Report Details Apple MR Headset Design Challenges & Internal Hurdles
Apple is a notorious black box when it comes to internal projects, although sometimes details based on supply chain rumors shed a sliver of light on what might be happening with the company’s AR/VR headset behind closed doors. Much less common coming from Apple are direct internal leaks, however a report from The Information alleges […]

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Road to VR & Scott Hayden