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Apple Reportedly Departs from Tradition with Creation of Dedicated XR Product Team

According to a Bloomberg report from Mark Gurman, Apple is changing things up with the creation of a new Vision Products Group (VPG), which is tasked with developing the company’s recently unveiled mixed reality headset, Vision Pro. The report maintains that with the creation of VPG, Apple is departing from its “functional” management structure, which […]

Road to VR & Scott Hayden

17. Juli 2023

Apple Reportedly Has No Plans to Make or Support VR Controllers for Vision Pro

If a recent Bloomberg report from Mark Gurman holds true, not only is Apple not planning to release a motion controller for Vision Pro in the future, but it may not even support third-party VR controllers at all. When the Cupertino tech giant unveiled Vision Pro last month, it didn’t emphasize the headset’s ability to […]

Road to VR & Scott Hayden

4. Juli 2023

Zuckerberg Gives His First Reaction to Apple’s Vision Pro

Meta founder and CEO Mark Zuckerberg hasn’t been shy about addressing the elephant in the room: with Apple Vision Pro, the Cupertino tech giant is officially entering a market that, up until now, Meta has basically owned. In a meeting with Meta employees, Zuckerberg thinks that while Apple Vision Pro “could be the vision of […]

Road to VR & Scott Hayden

9. Juni 2023

Apple Unveils Vision Pro, Its First XR Headset

Today at Apple’s Worldwide Developers Conference (WWDC) the Cupertino tech giant unveiled its long-awaited XR headset, dubbed Vision Pro. Similar to Meta’s Quest Pro and newly unveiled Quest 3 headset, Apple’s first mixed reality headset is capable of both virtual reality and augmented reality thanks to its color passthrough cameras, however it appears the company […]

Road to VR & Scott Hayden

5. Juni 2023

Apple Analyst Ming-Chi Kuo Confident in WWDC Headset Unveiling, 2nd Gen Expected in 2025

Independent tech analyst Ming-Chi Kuo says Apple’s highly anticipated mixed reality headset is very likely set for its reported Worldwide Developers Conference (WWDC) unveiling in June. Another generation is also in the pipeline, Kuo maintains, which he suggests may come at some point in 2025. Kuo, a long-time Apple analyst and respected figure in supply […]

Road to VR & Scott Hayden

16. Mai 2023

Oculus Founder Demoed Early Version of Apple’s XR Headset, Calls It ‘Excellent’ and ‘A Huge Deal’

Palmer Luckey, the founder of Oculus who left the company in 2017, appears to have insider knowledge of the upcoming Apple XR headset, which is expected to be unveiled at its Worldwide Developers Conference (WWDC) next month. To Luckey, Apple’s hotly awaited entrance into the space is apparently “so good.” Update (May 17th, 2023): In a […]

Road to VR & Scott Hayden

15. Mai 2023

Meta to Host Quest Gaming Showcase Just Days Ahead of Rumored Apple Headset Announcement

Meta announced its third annual Quest Gaming Showcase is arriving next month, coming only a few days before Apple’s rumored XR headset announcement at Worldwide Developers Conference (WWDC). Meta is livestreaming the Quest Gaming Showcase on June 1st, a bit unusual for the company, as it traditionally holds the annual event in late April. Calling […]

Road to VR & Scott Hayden

1. Mai 2023

Meta to Host Quest Gaming Showcase Just Days Ahead of Rumored Apple Headset Announcement

Road to VR & Scott Hayden

Whether Hit or Flop, Apple’s Entrance Will Be a Pivotal Moment for XR

Apple Pacific Centre in Vancouver, Canada | Image courtesy Apple

If the avalanche of recent reports can indicate anything at all, it seems Apple is entering the VR/AR headset market fairly soon, bringing along with it the most inflated expectations the industry has ever seen. It’s probably going to be expensive, but whether it flops or becomes a big hit, the mere existence of Apple in […]

Road to VR & Scott Hayden

25. April 2023

Report: Apple Racing to Build Software & Services for Upcoming Mixed Reality Headset

Apple appears to be getting ready to unveil its first mixed reality headset at its Worldwide Developers Conference (WWDC) in June. Now a report from Bloomberg maintains the Cupertino tech giant is also prepping a dizzying number of first-party apps, including gaming, fitness, video and collaboration tools. Bloomberg’s Mark Gurman is a lightning rod for all […]

Road to VR & Scott Hayden

19. April 2023