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Apple Will Host in-Store Vision Pro Demos on Release Weekend

Apple quietly announced plans to host in-store demos at the launch of Vision Pro, but it isn’t clear how long they will continue. Alongside its announcement of the forthcoming pre-orders and release of Vision Pro, Apple noted in a marketing email that it plans to host demos in US stores so customers can try Vision […]

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Road to VR & Ben Lang

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Apple Vision Pro Knockoffs Are Already Here

Apple has always been a trendsetter, with hopeful competitors copying everything from the company’s iconic marketing campaigns to its unique industrial design language. Still, we didn’t expect to see a knock-off of Vision Pro so soon. Hall-walkers at CES 2024 this week noticed a headset that looks awfully familiar. If you thought Apple was hocking […]

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Road to VR & Scott Hayden

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Apple Vision Pro Knockoffs Are Already Here

Apple has always been a trendsetter, with hopeful competitors copying everything from the company’s iconic marketing campaigns to its unique industrial design language. Still, we didn’t expect to see a knock-off of Vision Pro so soon. Hall-walkers at CES 2024 this week noticed a headset that looks awfully familiar. If you thought Apple was hocking […]

The post Apple Vision Pro Knockoffs Are Already Here appeared first on Road to VR.

Road to VR & Scott Hayden

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Apple’s First Vision Pro Ad Turns to Pop-culture to Make Goggles Cool

Apple is turning on the hype machine for Vision Pro, its first mixed reality headset which is set to release early next month for $3,500. Apple’s marketing department is undeniably one of the world’s strongest, but it’s attempting one of the most difficult feats with the headset’s first real advert: to make wearing goggles cool. […]

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Road to VR & Scott Hayden

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Xreal Announces Air 2 Ultra AR Glasses Ahead of Apple Vision Pro Release

China-based XR company Xreal (previously Nreal) announced its newest pair of glasses at CES 2024, marking the company’s return to augmented reality right as Apple is prepping its $3,500 Vision Pro for its upcoming launch. Called Air 2 Ultra, the device is the first in the company’s most recent suite of glasses to incorporate inside-out […]

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Road to VR & Scott Hayden

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Apple Reveals Alternate Headstrap That Will Ship With Vision Pro

Alongside the release date announcement of Vision Pro, Apple revealed a new headstrap that will ship with Vision Pro, alongside the originally revealed one. Apple today revealed a new headstrap for Vision Pro which it’s calling the ‘Dual Loop’. Compared to the wide and cozy-looking headstrap that was originally shown with the headset, the Dual […]

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Road to VR & Ben Lang

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Apple Announces Vision Pro Release & Pre-order Dates

Apple has announced an earlier-than-expected Vision Pro release date, right at the start of CES. As we talked about in our 2023 retrospective, Apple Vision Pro was certainly the most talked about story of the year. And now we’ve learned that Apple is sticking true to its word of the headsets release in “early 2024.” […]

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Road to VR & Ben Lang

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Video Offers a Glimpse of Vision Pro Hand-tracking & Occlusion Performance

A video posted by a Vision Pro developer appears to show the current levels of hand-tracking and occlusion performance that Apple’s new headset is capable of. Apple Vision Pro, expected to launch in the next few months, will use hand-tracking as its primary input method. While system-level interactions combine hand-tracking with eye-tracking for a ‘look […]

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Road to VR & Ben Lang

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Pico Reportedly Cancels Quest Competitor to Instead Take on Apple Vision Pro

According to a report from The Information, ByteDance subsidiary Pico Interactive is pulling the release of its next consumer-focused standalone headset in effort to no longer compete directly with Meta Quest, instead positioning its next device to compete with Apple’s $3,500 Vision Pro mixed reality headset. Citing people familiar with the situation, the report maintains […]

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Road to VR & Scott Hayden

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Report: Apple Vision Pro on Track to Launch as Early as January

According to a Bloomberg report, Apple is getting ready to prepare in-store staff on how to sell the company’s upcoming Vision Pro mixed reality headset. Training is reportedly slated to take place in mid-January, with launch said to be internally expected to take place the same month. Unveiled at WWDC in June, Apple has repeatedly […]

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Road to VR & Scott Hayden