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Report: Apple Focuses on More Affordable Vision Headset Over High-end Follow-up

At $3,500, Vision Pro is undoubtedly expensive, which many are rightfully hoping will be remedied in a prospective follow-up. Now, according to a report from The Information, Apple may be ditching the ‘Pro’ aspect of its next-gen Vision headsets altogether, instead aiming to release a single “more affordable” device in late 2025. It’s rumored that […]

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Road to VR & Scott Hayden

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The Best Thing About Apple Vision Pro? Meta Finally Has Big Competition

Meta has undeniably been the lone looming Goliath in a field of smaller Davids in the XR scene for years now. With Apple finally making its entrance into the market, Meta won’t be able to go at its own pace. Apple’s new headset might be an absurd $3,500, putting it in a completely different class […]

Road to VR & Ben Lang

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Zuckerberg Gives His First Reaction to Apple’s Vision Pro

Meta founder and CEO Mark Zuckerberg hasn’t been shy about addressing the elephant in the room: with Apple Vision Pro, the Cupertino tech giant is officially entering a market that, up until now, Meta has basically owned. In a meeting with Meta employees, Zuckerberg thinks that while Apple Vision Pro “could be the vision of […]

Road to VR & Scott Hayden

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Apple’s Computer Vision Tool for Developers Now Tracks Dogs & Cats

Would reality really be complete without our beloved four-legged friends? Certainly not. Luckily the latest update to Apple’s ‘Vision’ framework—which gives developers a bunch of useful computer vision tools for iOS and iPad apps—includes the ability to identify and track the skeletal position of dogs and cats. At Apple’s annual WWDC the company posted a […]

Road to VR & Ben Lang

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Apple Vision Pro to Support One of VR’s Most Prominent Social Apps

Apple unveiled Vision Pro on Monday, its long-awaited standalone headset capable of both virtual and augmented reality. While the Cupertino tech giant seems to be emphasizing Vision Pro’s AR capabilities thanks to its color passthrough cameras, it’s also going to pack one of VR’s most prominent social apps, Rec Room. Apple’s launch of Vision Pro […]

Road to VR & Scott Hayden