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Whether Hit or Flop, Apple’s Entrance Will Be a Pivotal Moment for XR
If the avalanche of recent reports can indicate anything at all, it seems Apple is entering the VR/AR headset market fairly soon, bringing along with it the most inflated expectations the industry has ever seen. It’s probably going to be expensive, but whether it flops or becomes a big hit, the mere existence of Apple in […]

Road to VR & Scott Hayden

25. April 2023
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Report: Apple Mixed Reality Headset Delayed to Late 2023 Amid Decreased Confidence in Market Appeal
Ming-Chi Kuo, a respected supply chain analyst, reports that Apple is tamping down enthusiasm for its upcoming mixed reality headset, which was rumored to see its big announcement at Apple’s Worldwide Developers Conference (WWDC) in June. In a tweet, Kuo reports Apple is delaying release of its MR headset due to decreased optimism in recreating […]

Road to VR & Scott Hayden

30. März 2023
2022 Was a Plateau Year for VR, Here’s What to Expect in 2023
The end of 2022 marks more than a decade since the Oculus Kickstarter sparked the modern era of VR. While the space has undoubtedly grown tremendously since then, 2022 felt largely like a plateau year, with Meta standing unchallenged as the dominant player in the space—while progressing disjointedly in too many directions at once. But […]

Road to VR & Ben Lang

16. Januar 2023
Apple May Announce AR/VR Operating System at WWDC Next Week, Trademark Suggests
Recent reports maintain we may be seeing a mixed reality headset from Apple sometime soon, however it appears the Cupertino tech giant has filed a global trademark for realityOS, its alleged XR operating system, which could suggest we’ll learn more about that and its XR device(s) as early as next week. The trademark was discovered […]

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Road to VR & Scott Hayden

30. Mai 2022