We’re going to need a bigger smartphone… Sharkfest is just around the corner and National Geographic and Verizon are kicking off the annual celebration of all things predatory fish with a new educational augmented reality (AR) experience that brings you up close and personal with the ocean’s apex predator. You can access the web-based experience […]
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Could this immersive AR experience revolutionize the culinary arts? Earlier this month, the popular culinary livestreaming network Kittch announced that it is partnering with American technology company Qualcomm to create hands-free cooking experiences accessible via AR glasses. Developed in collaboration with technical design company Trigger, the platform will offer users a variety of useful features […]
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High fashion, sustainable farming, and immersive technology collide. Balenciaga, a French luxury fashion house known recently for the humorous series of AI-powered memes (created by demonflyingfox) that turn famous film/television characters into drop-dead gorgeous runway models, has launched a new augmented reality (AR) experience designed to raise awareness around sustainable farming. First spotted by Adweek, […]
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Because learning doesn’t have to be boring. A pair of undergraduate students has developed an immersive learning platform called SmartCards that combines augmented reality (AR) and machine learning technology with conventional flashcards to offer more engaging educational experiences for students, according to UConn Today. The platform is aimed at children ages 2-5, though to be […]
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The experience is available for a limited time in 21 IKEA stores throughout Sweden. Earlier this month, IKEA Retail Sweden launched a new augmented reality (AR) experience at select IKEA stores in Sweden. Developed in collaboration with Meta and Warpin Reality, Lilla Äventyret is an educational AR game inspired by IKEA’s BLÅVINGAD, a collection of underwater-themed toys […]
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