Niantic Reveals Snapdragon AR2-powered Headset Reference Design for Outdoor Use
Back in early 2021 Pokémon GO developer Niantic gave just a brief tease that it was working on some kind of see-through headset. Now the company has revealed that it’s been working with Qualcomm on a reference AR headset based on the Snapdragon AR2 platform. Niantic has been quietly developing a sleek reference design for what […]

Road to VR & Ben Lang

Qualcomm Reveals Snapdragon AR2 Processor for Glasses-sized AR Devices
Qualcomm today announced Snapdragon AR2, its “purpose-built headworn augmented reality platform.” Differentiating from the company’s existing Snapdragon XR2 chips, Qualcomm says the AR2 architecture is better suited for creating AR glasses with low power consumption and compact form factors. Today during Qualcomm’s Snapdragon Summit event, the company revealed the Snapdragon AR2 platform which consists of […]

Road to VR & Ben Lang

Snap Lays Off 20% of Staff, Increases Long-term Focus on Augmented Reality
Snap Inc, the company behind Snapchat, announced it’s laying off a fifth of its staff and abandoning a number of projects as it bids to rebound with a more singular focus on becoming a leader in augmented reality in the future. Snap, the company behind Snapchat, says in a blog post it’s laying off 20 percent […]

Road to VR & Scott Hayden

Snap Lays Off 20% of Staff, Increases Long-term Focus on Augmented Reality
Snap Inc, the company behind Snapchat, announced it’s laying off a fifth of its staff and abandoning a number of projects as it bids to rebound with a more singular focus on becoming a leader in augmented reality in the future. Snap, the company behind Snapchat, says in a blog post it’s laying off 20 percent […]

Road to VR & Scott Hayden

Google to Publicly Test AR Prototypes Starting in August
Google announced that the company will be conducting real world tests of its early AR prototypes starting next month. The company says in a blog post that it plans to to test AR prototypes in the real world as a way to “better understand how these devices can help people in their everyday lives.” Some of the […]

Road to VR & Scott Hayden

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How to Build Your Retail Brand Using Virtual Reality

ByondXR Guest Post Publishing Site: https://www.affinityvr.com/ With the increased interest in the metaverse, VR capability is becoming important in the retail sector. The global virtual reality market was valued at $21.83 billion in 2021. It is expect… Virtual Reality Augmented Reality Technology Latest News & Virtual Reality Augmented Reality Technology Latest News

Apple Quietly Released One of The Most Impressive AR Room-mapping Tools
Apple has barely mentioned augmented or virtual reality in its big keynotes lately, however at WWDC 2022 earlier this month, the company quietly released probably one of the best 3D room-mapping tools for mobile AR yet. Called RoomPlan, the ARKit Swift API uses the camera and LiDAR scanner on recent iPhones and iPads to create […]

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Road to VR & Scott Hayden

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HoloLens Chief Alex Kipman to Leave Microsoft Amid Misconduct Allegations
Alex Kipman is leaving Microsoft amid what an Insider report alleges to have stemmed from misconduct allegations leveled at the HoloLens co-creator. The report maintains that Microsoft Cloud head Scott Guthrie is planning a reorganization of the departments, as Kipman is set to leave the company in the next two months as a part of transition […]

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Road to VR & Scott Hayden

Qualcomm Launches $100M Fund to Help Build the Metaverse
Qualcomm, the company known for its mobile Snapdragon processors for smartphones and XR headsets, announced a new Metaverse Fund. The chipmaker says the new fund will be a launchpad for XR developers and companies working to build the metaverse. At GDC 2022 today, Qualcomm launched its Snapdragon Metaverse Fund for companies building “unique, immersive XR […]

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Road to VR & Scott Hayden

Qualcomm & Square Enix Partner to Create AR Games
Qualcomm and Square Enix today announced a partnership that will see the creation of XR experiences by Square Enix, which includes the Japanese company’s subsidiary studios and intellectual property. Announced at the annual Game Developers Conference (GDC 2022) in San Francisco today, the partnership is said to involve Square Enix’s Advanced Technology Division (ATD), which […]

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Road to VR & Scott Hayden