The virtual fitting room market has the potential to explode over the next few years. According to a recent report by SourceJournal, Zero10, an augmented reality (AR) fashion platform and the official AR partner of Coach, is developing technology that could revolutionize the in-person shopping experience. Last week at Viva Technology Paris, Zero10, an augmented […]
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The structure is meant to represent the company’s new brand platform, “Affordable Design. Endless Possibilities.” IKEA is no stranger to immersive technology. The Swedish furniture retailer has released numerous augmented reality (AR) experiences in the past, from an educational in-store game to a home decor app that allows you to “delete” furniture in your real-world […]
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Shopping for real products in the virtual world just became a little easier. Earlier this week, the popular online retailer Amazon launched “Amazon Anywhere,” a new shopping experience that enables customers to purchase physical products from the Amazon store without having to leave their favorite games and apps. This includes VR experiences as well as […]
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This year’s festivities included augmented reality fashion, star-studded panels, and more. Best known for its popular messaging app Snapchat, Snap Inc. has made incredible strides in the realm of immersive technology. Last week, the company held its 2023 Partner Summit in Santa Monica, California, inviting everyone from famous influencers to major corporations to try the […]
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The new Shopping Suite offers a variety of useful enterprise features. Snap Inc., the company behind Snapchat and Snap Spectacles, this week announced a new enterprise solution that allows businesses of various sizes to incorporate Snap’s augmented reality (AR) technology into their respective channels. According to an official release, AR Enterprise Services (ARES) offers a […]
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US retailers like Crate & Barrel and Walmart are already onboard. Pinterest this week announced that it has expanded its AR Try On feature to include home decor from select US retailers. Using a compatible iOS or Android device, you can now choose from a catalog of virtual furniture and place a true-to-scale digital replica […]
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