The first Live Nation concert to use Snap AR Lenses will be the Electric Daisy Carnival later this month. Snap and Live Nation Entertainment are teaming up for a multiyear deal that will bring Snapchat AR (augmented reality) experiences to select Live Nation concerts that you can use to find your friends in the crowd, […]
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Immersive technology invades professional golf. COVID-19 has affected seemingly everyone over the past two and half years, from small families to multinational conglomerates. Very few have remained immune to the incomprehensible damage caused by the global pandemic. This includes the PGA (Professional Golfers’ Association) Tour, which saw a decrease in viewers as a result of […]
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Project Cambria will supposedly release this September followed by a new Quest in 2023. A new report by The Information states that Meta (formerly Facebook) is currently in the development of four new headsets that will release by 2024. The website claims to have seen an internal roadmap outlining the company’s next steps, revealing an […]
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Mute the real world and revisit interactions you may have missed using this mind-bending technology. Have you ever had one of those days where you needed to just sit down at your desk and focus to complete a task, but couldn’t because of all the distractions happening around you? What if you could alter the […]
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“Try before you buy” takes on a whole new meaning with Snap’s AR shopping Lenses. During last week’s Snap Partner Summit, Snap Inc. announced a handful of new updates on the way to Snapchat that promise to take the uber-popular social media platform in bold new directions. This includes a handful of new AR (augmented […]
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Electronic Head Actuation will have you turning the other cheek, whether you like it or not. A recently published paper from the University of Chicago shows how researchers are able to use electronic muscle stimulation (EMS) to manipulate a person’s head and assist them during VR and AR (augmented reality) experiences. The process, known as […]
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Enter the Coachellaverse. Everyone’s favorite music & arts festival Coachella is currently underway in Indio, California. This year’s event is expected to attract over 750,000 attendees as people from around the globe gather to celebrate music, art, technology, and everything in between. This year, Coachella took its first steps towards creating its very own metaverse. […]
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Geenee AR’s unique software uses full-body tracking to let you wear NFT clothing and accessories. Geenee AR has partnered with Ready Player Me to help bring your digital identity to the real world. Similar to many of the AR filters you might find on Snapchat or Instagram, the experience uses full-body tracking to layer a […]
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Explore a multi-level AR experience and learn the origins of culturally-relevant superheroes. Ally Financial has partnered with R/GA to launch a Snapchat AR (augmented reality) experience in collaboration with DC and WarnerMedia called ‘Milestone Archives.’ Unlike other Snapchat filters that place AR content in front of you, this first-of-its-kind Lens immerses you in a 360-degree experience […]
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Breed your own virtual pets in this upcoming location-based AR game. AR developer Niantic, the same team behind popular titles such as Pokémon GO and Pikmin Bloom, today announced its first original AR (augmented reality) game, Peridot. Similar to The Tamagotchohi, this “real-world AR mobile game” tasks players with breeding and caring for bite-sized virtual […]
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