Always a champion for innovation, Gorillaz unsurprisingly pushed boundaries at Coachella with a seemingly real-time AR installation that leveled up their live set for at-home viewers. While I wasn’t able to attend Coachella this year (sad face), I, like so many others, was made incredibly aware it was happening. From blowing up my social media […]
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High fashion, sustainable farming, and immersive technology collide. Balenciaga, a French luxury fashion house known recently for the humorous series of AI-powered memes (created by demonflyingfox) that turn famous film/television characters into drop-dead gorgeous runway models, has launched a new augmented reality (AR) experience designed to raise awareness around sustainable farming. First spotted by Adweek, […]
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This year’s festivities included augmented reality fashion, star-studded panels, and more. Best known for its popular messaging app Snapchat, Snap Inc. has made incredible strides in the realm of immersive technology. Last week, the company held its 2023 Partner Summit in Santa Monica, California, inviting everyone from famous influencers to major corporations to try the […]
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Immersive technology is changing the way fans enjoy live sports entertainment. The Edmonton Oilers hockey team is selling tickets for away game watch parties at their home stadium in Alberta, Canada. The really cool part? Instead of watching the game live on the jumbotron, fans can watch the action unfold on the ice itself. Earlier […]
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The legendary desert festival partnered with a number of companies to captivate festival-goers. Coachella Weekend 2 has officially wrapped and a weekend it was. Meta used the magical event to announce a new partnership that brought Girls Who Code, RCA Records, and Instagram influencer/musician Becky G together for a one-of-a-kind program designed to educate young […]
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Answer your phone by projecting an AR display on the palm of your hand. During a very impressive TEDTalk demo, Imran Chaudhri, one of the co-founders of the company Humane, gave a jaw-dropping demonstration of an artificial intelligence (AI) device that you wear on your jacket or shirt, and the tech world is buzzing. The […]
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Snaps Augmented-Reality-Spiegel verbessern das Einkaufserlebnis im Einzelhandel und Maps, Bitmojis und Chats sollen AR-Updates erhalten.
Der Beitrag Snapchats AR-Offensive: AR-Spiegel, Festival-Maps & mehr erschien zuerst auf MIXED.
MIXED & Martin Schwarz
Immersive technology could play a major role in the future of automotive manufacturing. Earlier this year we reported on the Audi activesphere, a unique concept vehicle featuring a virtual user interface powered by augmented reality (AR) technology. This week the German automotive manufacturer revealed that the next-gen car was actually developed using AR technology as […]
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Explore the real world in search of fantastical creatures to fight. Niantic, the creator of Pokémon Go and Pikmin Bloom, is collaborating with video game publisher CAPCOM to bring its most popular franchise, Monster Hunter, to the real world via augmented reality (AR) technology. Arriving on mobile devices this September, Monster Hunter Now is a […]
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Interact with stadium-wide games during live matches using the power of immersive technology. Fans who attend a Cleveland Cavaliers game at the Rocket Mortgage FieldHouse during the 2023 NBA Playoffs are in for a treat. The championship-winning team has partnered with fan engagement platform ARound to transform their home stadium into an augmented reality (AR) […]
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