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Pico Reportedly Cancels Quest Competitor to Instead Take on Apple Vision Pro

According to a report from The Information, ByteDance subsidiary Pico Interactive is pulling the release of its next consumer-focused standalone headset in effort to no longer compete directly with Meta Quest, instead positioning its next device to compete with Apple’s $3,500 Vision Pro mixed reality headset. Citing people familiar with the situation, the report maintains […]

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Road to VR & Scott Hayden

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Report: Pico to Layoff “hundreds” as Company Shifts Focus to Hardware

There were rumors circulating late last month that TikTok parent company ByteDance was set to spin down its China-based VR headset company, Pico Interactive. While the company dismissed those rumors, a new Reuters report maintains Pico is soon set to lay off teams focused on sales, videos and platform operations, which could affect “hundreds” of employees. […]

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Road to VR & Scott Hayden

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Report: TikTok Parent Lays Off Hundreds at VR Subsidiary Pico Interactive, Tencent Scraps VR Plans
TikTok parent company ByteDance is reportedly laying off what South China Morning Post maintains will be “hundreds of employees” working at its VR headset manufacturing subsidiary, Pico Interactive. A separate report from Reuters also maintains Chinese tech giant Tencent is scrapping its plans to release a VR headset. According to two people with knowledge of the […]

Road to VR & Scott Hayden

Pico 4 & Pico 4 Pro Standalone VR Headsets Spotted in FCC Filing
Pico Interactive, the VR hardware subsidiary to Chinese tech giant ByteDance, is apparently getting ready to release a new series of standalone VR headsets. As first reported by Protocol, Pico filed the devices with the FCC late last week, saying in the filing that it intends to launch both a Pico 4 Pro and Pico 4 standalone headsets. […]

Road to VR & Scott Hayden

Report: China’s Tencent Forms XR Unit to Build Its Own Metaverse
Tencent, the China-based multinational known for WeChat and a host of mobile games, reportedly announced to staff that was creating a unit dedicated building out its XR offerings. As reported by Reuters, Tencent allegedly told staff on Monday about the official formation of a unit tasked with building up its XR business, which is said […]

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Road to VR & Scott Hayden

ByteDance’s Pico Interactive is Expanding to the U.S. to Compete with Meta
Pico Interactive has recently taken a significant step outside of Asia with the release of its Neo 3 Link in European consumer markets, a €450 standalone headset that hopes to compete with Meta’s Quest 2. Now Pico is aiming its sights on the US market too, as Protocol reports the China-based company has posted several […]

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Road to VR & Scott Hayden

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Pico Confirms Acquisition by TikTok Parent Company, Rumored $775 Million Purchase Price
Following rumors that it was poised to be acquired by TikTok parent company ByteDance, VR headset maker Pico has confirmed the purchase, according to reporting by Chinese VR publication Nweon. The acquisition price hasn’t been officially announced but is rumored to be ¥5 billion (~$775 million). Update (August 30th, 2021): After rumors began swirling late last week, […]

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Road to VR & Ben Lang