A recent AR-guided abdominal exam at Cleveland Clinic revealed a liver lesion that was invisible to the naked eye. What does this detection and subsequent AR-guided treatment tell us about XR’s role in medicine? MediView XR breaks down key learnings.
… AR Insider & Mina Fahim
3 Things a Live Liver Biopsy Just Taught the XR Industry
Can Surgical Robotics Uplevel Training with XR?
Surgical robotics face a gauntlet of regulatory and procedural requirements before they launch. One of those hurdles – surgeon training – is being accelerated through AR and 3D simulation. How’s it working out?
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AR Insider & Deepak Kumar
Most Branded AR Is a Gimmick. Here’s What Actually Works
Aiming for action, not reaction. Leaning into the relevance of physical places. And measuring the right things. These are best practices in AR marketing. We break it down, with lessons from real practitioners.
This post appeared first on AR Insider.
AR Insider & Abtin Aghagolian
Most Branded AR Is a Gimmick. Here’s What Actually Works
Aiming for action, not reaction. Leaning into the relevance of physical places. And measuring the right things. These are best practices in AR marketing. We break it down, with lessons from real practitioners.
This post appeared first on AR Insider.
AR Insider & Abtin Aghagolian
Purpose-Built Design Will Win The AR and AI Glasses Race
The spatial spectrum continues to diverge and diversify, meaning different architectures are required across that continuum. How does this principle map to various processing architectures and display systems?
This post appeared first on AR Insider.
AR Insider & Asger Mølgaard
Can XR + AI Elevate Maternal Care?
While maternal care has traditionally meant a steady rhythm of in-person appointments, that model is beginning to shift. XR paired with AI-powered diagnostics is giving expectant mothers support without waiting rooms.
This post appeared first on AR Ins… AR Insider & April Miller
Can Augmented Reality Unlock Assistive Reality?
By fusing AI, computer vision, and real-time digital overlays, can AR glasses help people navigate surroundings, communicate, and complete everyday tasks with greater independence? The goal is to extend AR from augmented to assistive.
This post appeare… AR Insider & Eleanor Hecks
Smart Glasses Don’t Need an App Store
Smart-glasses development is genuinely fragmented today, including platforms from Meta, Snap, and others. This raises barriers for developers, which in turn could diminish smart glasses demand and sector growth. What’s the solution?
This post appeared… AR Insider & Asger Mølgaard
From Visualization to Decision Intelligence: The Evolution of Digital Twins
Every year, the geospatial world gathers at the Esri User Conference to talk about the same promise: better maps, visualization, and ways to see the built and natural world in 3D. What are the latest takeaways?
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AR Insider & Jatinder Kukreja
An AR Manifesto: Let’s Not Repeat the Same Mistakes
To counteract the effects of social media and smartphones, there’s an opportunity for AR to raise our gaze for more meaningful human interactions. Aligned with Evan Spiegel’s vision for AR social interaction, how could this all unfold?
This post appea… AR Insider & Nicholas Hariton