AWE USA has come and gone. What were the biggest takeaways, and health signals for XR? Charlie Fink dives into his biggest show highlights, on and off the stage.
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AR Insider & Charlie Fink
Takes & Takeaways from AWE USA
Can AR Alter the Adtech Landscape?
The advertising industry hasn’t changed much over several decades, except for Adtech’s tracking mishaps of the past decade. Now, AR brings new dimension to the sector. What will be the practical impact?
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AR Insider & Vitaly Gerko
Building the Metaverse’s New Narrative, Part II
If we’re to climb out of the metaverse trough, we need to shift the narrative. The current one is uninspiring, plagued by legless avatars, dormant VR headsets, and a notion unrelatable to most. We continue the narrative in Part II of the series.
This … AR Insider & Evan Helda
Will AI-Powered Characters Be a Game Changer?
Gamers have been clamoring for better non-player characters (NPCs) for years, and the arrival of conversational AI may finally provide the computing superpower to make it possible. Charlie Fink examines the evidence.
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Does the Metaverse Need a New Narrative?
If we’re to climb out of the metaverse trough, we need to shift the narrative. The current one is uninspiring, plagued by legless avatars, dormant VR headsets, and a notion unrelatable to most. Guest author Evan Helda breaks it down.
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4 Ways Immersive Tech Can Boost Financial Literacy
Can financial literacy improve with the gamification and interactivity of immersive tech like AR, VR and the metaverse? This is already happening in places like Roblox. We examine the evidence.
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AR Insider & Devin Partida
7 Ways ChatGPT Can Support VR Training
Conversational AI and VR training are two seemingly separate areas of emerging tech. But they could have valuable convergence points. We examine a few ways they could come together.
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AR Insider & April Miller
Is AI the History Eraser Button?
Soon we will be able to train a model of ourselves to run a virtual being that can convincingly move and speak like us. What are the implications for this inevitable outcome? Charlie Fink projects the possibilities.
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4 Ways Mobile AR is Making Waves Today
Mobile AR isn’t the technology’s endgame nor its fully-mature self. But it scales today on the backs of more than 3 billion global smartphones. What are the top ways it’s materializing today?
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AR Insider & April Miller
3 Tactics for 3D Product Configurators
3D and AR product configurators have become a common wish list item for brands and marketers. How can they engender more complete shopping experiences? And what are best practices for integrating them?
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AR Insider & Katherine McInnes