ARtillery Intelligence released a new report that projects XR revenue to grow to $59.7 billion by 2030. How will it get there, and what’s driving it? We examine the drivers & dynamics.
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New Study Projects XR Revenue to Exceed $59 Billion by 2030
How Much is Spent on Immersive Marketing?
Brands spend an estimated $6.6 billion on immersive marketing, growing to $10.3 billion by 2030. What’s driving that today, and where’s it headed? We break down original forecasting data in the latest Behind the Numbers.
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Survey: What are the Most Popular VR Headsets?
Which VR headsets are showing the most traction among consumers? The latest consumer survey from ARtillery Intelligence and Thrive Analytics tackles this question and we break it down in the latest Behind-the-Numbers.
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What is B2B2C Spending in XR, and Why Does it Matter?
While B2B spending in XR involves enterprise end users, B2B2C involves enterprises building things for their customers and marketing targets. How much are brands and enterprises spending today, and where is it headed next?
This post appeared first on A… AR Insider & Mike Boland
What is B2B2C Spending in XR, and Why Does it Matter?
While B2B spending in XR involves enterprise end users, B2B2C involves enterprises building things for their customers and marketing targets. How much are brands and enterprises spending today, and where is it headed next?
This post appeared first on A… AR Insider & Mike Boland
How Closely Does XR Follow Broader Trends in Tech Funding?
There’s a close resemblance between the XR funding picture and broader tech investing. That includes year-over-year fluctuations and trending. Though it happens on a much smaller scale, XR follows the same patterns.
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How Much Do Enterprises Fuel XR Spending Growth?
After the last installment of this series looked at consumer XR spending, we switch gears in this installment to dive into enterprise spending. When it comes to the art of immersive enterprise productivity, how big is it, and what’s driving it?
This p… AR Insider & Mike Boland
How Much Do Consumers Fuel XR Spending Growth?
Global XR consumer spending is projected to grow to U.S. $28.8 billion in 2030, according to ARtillery Intelligence. This is rapid growth, propelled by the popularity, momentum, and escalating tech-giant investment in AI-driven smart glasses.
This post… AR Insider & Mike Boland
What’s XR’s Device Sales Outlook?
XR device unit sales are projected to reach 49.5 million in 2030. This factors in a projected inflection in 2027 as smart glasses blitz the market from Apple, Samsung, and others. How will this all materialize in the near term?
This post appeared first… AR Insider & Mike Boland
What’s XR’s Device Sales Outlook?
XR device unit sales are projected to reach 49.5 million in 2030. This factors in a projected inflection in 2027 as smart glasses blitz the market from Apple, Samsung, and others. How will this all materialize in the near term?
This post appeared first… AR Insider & Mike Boland