The Green Planet AR Experience was an AR-fueled physical installation inspired by the BBC’s Natural History series. What were the biggest learnings? Its production company Factory 42 breaks it down in our latest guest post.
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How We Built ‘The Green Planet AR Experience’
Where Does Metaverse Fiction End and Reality Begin?
As the metaverse gets conflated and co-opted through marketing speak, how do we cut through the clutter and discern tangible outcomes? Charlie Fink, who wrote the book on the metaverse in 2017, breaks it down for us.
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ARtillery Briefs, Episode 56: Metaverse Basics
Though the term metaverse has become co-opted, conflated, and clouded through overuse in corporate marketing, it does represent some legitimate principles worth examining. We break down its ingredients in the latest ARtillery Briefs episode.
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Defining the Shape of Spatial Experiences
How do you shape AR and VR experiences for meaningful user interactions? Guest author Wilson Tang tackles this question from a design perspective and an architectural background.
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AR Insider & AR Insider Guest
AR & Shopping Collide, Part V: Instagram
Instagram’s highly-visual and camera-forward persona is naturally conducive to discovering products. This is fertile ground for AR to add immersive shopping and elevate Instagram as a commerce engine. We examine the evidence.
This post appeared first o… AR Insider & Mike Boland
How to Leap from Academia to AR
When formulating a career path, how can one make the jump from academia to AR? Meta’s Stefanie Hutka weighs in with key lessons from her own career journey in our latest guest post.
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AR Insider & AR Insider Guest
Join AWE Academy’s Web AR Workshop
Learn how to produce effective Web AR experiences for your brand, business, or creative project. This course will establish the fundamental skills needed to do so.
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AR Insider & AR Insider
Reality Bytes: TikTok, Amazon & Instagram
What are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes, featuring lightning-round video commentary from AR Insider partner, M7 Innovations.
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Facebook Unveils Long-Awaited Smart Glasses
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AR Insider & Mike Boland
Reality Bytes: TikTok, Amazon & Instagram
What are the biggest insights and observations in AR and adjacent sectors this week? Welcome to Reality Bytes, featuring lightning-round video commentary from AR Insider partner, M7 Innovations.
The post Reality Bytes: TikTok, Amazon & Instagram a… AR Insider & AR Insider