Create your own unique plants and share them with artists across the world. Yesterday, Apple revealed Deep Field, an immersive augmented reality (AR) art app powered by iPad and Apple Pencil. Developed by Australian artists and creative technologists Tin Nguyen and Edward Cutting of Tin&Ed, the interactive experience tasks you with creating your own unique […]
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Branded content appears in-game, promising an immersive advertising experience. Last week during the Cannes Lions International Festival, Niantic, creator of popular augmented reality (AR) mobile games such as Pokémon GO and Pikmin Bloom, announced the launch of Rewarded AR, an immersive ad format that allows players to interact with branded content using their smartphone camera. […]
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Interact with your favorite characters IRL for the first time. Despite having launched all the way back in 2012, Subway Surfers remains one of the most popular mobile games currently available on iOS and Android devices. This week, developer SYBO Games gave players yet another reason to get excited: Subway Studio, the game’s first augmented […]
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Time for some good old-fashioned good cop, bad cop. Earlier this week, indie game developer Prologue XR released the latest episode for its interactive true crime app, CrimeTrip. Available now on iOS & Android devices, The Heist of the Century uses Chat-GPT to immerse you in realistic interrogations powered by conversational artificial intelligence (AI). Based […]
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AR-powered fashion invades the live music scene. Snap, Inc., the company behind the uber-popular social media app Snapchat, is partnering with Verizon to bring its immersive augmented reality (AR) mirrors to music festivals later this summer. According to the advertising trade publication Adweek, these AR mirrors will allow festivalgoers to access popular Snapchat Lenses powered […]
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The structure is meant to represent the company’s new brand platform, “Affordable Design. Endless Possibilities.” IKEA is no stranger to immersive technology. The Swedish furniture retailer has released numerous augmented reality (AR) experiences in the past, from an educational in-store game to a home decor app that allows you to “delete” furniture in your real-world […]
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Download the Virtual Adventurer app now to explore 9 California State Parks in immersive AR. The California Department of Parks and Recreation is using augmented reality (AR) technology to enhance your in-park experience at 9 participating state parks. This includes futuristic holograms, digital reconstructions, and 3D imagery highlighting California’s various cultural, historic, and natural resources. […]
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“Autobots, transform and roll out.” Snap Inc. is back with yet another creative augmented reality (AR) experience for its popular social media app, Snapchat, that turns your personal vehicle into a giant mechanical robot from the long-running Transformers series. Available just in time for the new Transformers: Rise of the Beasts movie, the “Transform Your […]
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The creator of Pokémon GO launches its first mixed reality experience powered by the 8th Wall platform. Niantic, the creator of popular location-based augmented reality (AR) games like Pokémon GO and Pikmin Bloom, today launched Wol, an educational mixed reality experience powered by the 8th Wall platform’s Metaversal Deployment and artificial intelligence (AI) technology. Available […]
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You can also sample a range of new lip colors from Supergoop!. Social media giant Snapchat is back with even more fashion-forward Lenses powered by augmented reality (AR) technology. These latest filters allow you to virtually sample a new range of new beauty products available now in stores. The first is an AR Try-On Lens […]
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