Google Wants To Deliver World-Scale AR Using Google Maps

Google Maps is getting a major upgrade. During Google’s 2-hour long 2022 I/O event last week, the company made a number of exciting announcements, including the reveal of a new mid-tier phone as well as a pair of AR glasses capable of translating multiple languages in real-time.  Google also revealed world-scale AR experiences for Google […]

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VRScout & Bobby Carlton

AT&T Is Bringing AR Content To Live Sports Games

No more having to look up at the jumbotron during live games to see stats. AR sports entertainment company Quintar and AT&T are partnering to change the way you watch live sports by allowing you access to AR content in arenas and sports venues as the games are being played using AT&T 5G network. The fan […]

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VRScout & Bobby Carlton

Snapchat Is Bringing AR To Live Nation Concerts

The first Live Nation concert to use Snap AR Lenses will be the Electric Daisy Carnival later this month. Snap and Live Nation Entertainment are teaming up for a multiyear deal that will bring Snapchat AR (augmented reality) experiences to select Live Nation concerts that you can use to find your friends in the crowd, […]

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VRScout & Bobby Carlton

Snapchat’s New AR Shopping Tools Are A Game-Changer

“Try before you buy” takes on a whole new meaning with Snap’s AR shopping Lenses. During last week’s Snap Partner Summit, Snap Inc. announced a handful of new updates on the way to Snapchat that promise to take the uber-popular social media platform in bold new directions. This includes a handful of new AR (augmented […]

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VRScout & Kyle Melnick

Bring Your VR Avatar Into The Real World Using AR Tech

Geenee AR’s unique software uses full-body tracking to let you wear NFT clothing and accessories. Geenee AR has partnered with Ready Player Me to help bring your digital identity to the real world. Similar to many of the AR filters you might find on Snapchat or Instagram, the experience uses full-body tracking to layer a […]

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VRScout & Bobby Carlton

First-Of-Its-Kind Snapchat Lens Embraces Heritage & Culture

Explore a multi-level AR experience and learn the origins of culturally-relevant superheroes. Ally Financial has partnered with R/GA to launch a Snapchat AR (augmented reality) experience in collaboration with DC and WarnerMedia called ‘Milestone Archives.’ Unlike other Snapchat filters that place AR content in front of you, this first-of-its-kind Lens immerses you in a 360-degree experience […]

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VRScout & Kyle Melnick

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Pokémon GO Creators’ First Original Game Is Basically AR Tamagotchi

Breed your own virtual pets in this upcoming location-based AR game. AR developer Niantic, the same team behind popular titles such as Pokémon GO and Pikmin Bloom, today announced its first original AR (augmented reality) game, Peridot. Similar to The Tamagotchohi, this “real-world AR mobile game” tasks players with breeding and caring for bite-sized virtual […]

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VRScout & Kyle Melnick

Epic Games’ Free 3D Scanning App Looks Pretty Amazing

Bring real objects into the metaverse using this easy-to-use app. Earlier this week Epic Games launched a limited beta for its new 3D scanning app RealityScan. Using a standard smartphone device, users can easily scan and digitize real-world objects to use in their virtual objects. Similar to RealityCapture, Epic’s 3D photogrammetry software for Windows, RealityScan […]

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VRScout & Kyle Melnick

How One Hospital Is Using An AR Bear To Calm Young Patients

MRI scans, while safe, can prove especially traumatizing for younger patients. Children’s Health of Orange County (CHOCK), a children’s hospital located in Orange County, California, has transformed its lovable mascot ‘Choco’ into an AR (augmented reality) experience that walks children through the steps of a standard MRI scan. The idea is that by familiarizing younger […]

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VRScout & Kyle Melnick

We Tried Snapchat’s AR Glasses And Had Our Minds Blown

Snap Inc’s AR Spectacles glasses are nothing short of black magic. First announced back in 2016, Snap Inc.’s offbeat smart glasses have seen several different iterations over the past five and a half years, each one improving upon the last with new features designed to merge the company’s social media platform with the real world. […]

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VRScout & Kyle Melnick