Snapchat launches Lens Web Builder to simplify AR ad creation

Democratizing the process of creating augmented reality effects and ads will enable companies to reach a now significant audience for AR content. AR/VR – VentureBeat & Jeremy Horwitz

Snapchat adds lava and water AR Lenses using ground segmentation and ML

The social network’s AR investments continue to pay off, as it can now use machine learning and computer vision segmentation to replace land with liquid. AR/VR – VentureBeat & Jeremy Horwitz