The 109th edition of the Tour de France is officially underway in Europe, marking the start of three weeks of competitive cycling featuring the world’s best athletes. This year event organizers are offering fans a new way to experience the action using a combination of augmented reality (AR) technology and volumetric holograms. Developed by Orange […]
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American Express turned to German artist Andy Gellenberg to create giant murals embedded with QR codes. American Express is launching an AR game in partnership with Yahoo called American Express Summer Drop that will give you a sweet little taste of what it means to be an AmEx card holder. The AR game will take […]
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Nintendo’s original VR headset is still receiving new games thanks to an active community of indie developers. In 1995, Nintendo launched the Virtual Boy, an at-home “VR” device featuring stereoscopic 3D graphics, a red monochrome display, and 22 questionable games; I’m looking at you Waterworld. I myself have fond memories of remaining hunched over my […]
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Campfire is designed to make exploring the metaverse easy. Last month Niantic, creator of popular AR mobile games such as Pokémon GO and Pikmin Bloom, made its Lightship Visual Positioning System available to developers, further laying the groundwork for its ambitious “real-world” metaverse. The company also announced Campfire, a new kind of social network designed […]
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Elegant training for a more civilized age. It’s no secret that medical training is an expensive and time-consuming process. Thanks to immersive technology, however, healthcare centers around the world are capable of training doctors, therapists, and surgeons at a faster rate while spending less. GigXR is one such company using cutting-edge immersive technology to train […]
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Are college reunions more or less awkward in the metaverse? When the Harvard Business School’s Advanced Management Program class of 2017 set out to plan their 5-year reunion back in December of 2021, they had to consider their former classmates taking time off of work, making travel and hotel plans, and a number of other […]
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