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Report: Pico to Layoff “hundreds” as Company Shifts Focus to Hardware

There were rumors circulating late last month that TikTok parent company ByteDance was set to spin down its China-based VR headset company, Pico Interactive. While the company dismissed those rumors, a new Reuters report maintains Pico is soon set to lay off teams focused on sales, videos and platform operations, which could affect “hundreds” of employees. […]

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Road to VR & Scott Hayden

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Pico Shutdown Rumors are False, Says Parent Company ByteDance

A recent rumor, which alleged that TikTok parent company ByteDance is slated to spin down its XR hardware subsidiary Pico Interactive, is false, the company says. China-based publication EqualOcean reported late last week that ByteDance is set to “gradually abandon the PICO business.” The report alleged the person in charge of Pico recently went to Singapore to […]

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Road to VR & Scott Hayden

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Report: Pico Delayed GDC Announcement of Quest Competitor’s U.S. Launch Due to TikTok Congressional Hearing
Pico Interactive took to the Game Developers Conference (GDC) in San Francisco this week with a massive booth, hyping the event as a “treat” that would be a “Journey to Infinity”. Strangely, there were no substantial announcements from the company there, however a report from The Verge now alleges Pico intentionally delayed its planned announcement of […]

Road to VR & Scott Hayden

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Report: TikTok Parent Lays Off Hundreds at VR Subsidiary Pico Interactive, Tencent Scraps VR Plans
TikTok parent company ByteDance is reportedly laying off what South China Morning Post maintains will be “hundreds of employees” working at its VR headset manufacturing subsidiary, Pico Interactive. A separate report from Reuters also maintains Chinese tech giant Tencent is scrapping its plans to release a VR headset. According to two people with knowledge of the […]

Road to VR & Scott Hayden

Virtual Event Platform ‘Wave’ Returns to VR with Pico Partnership, Calvin Harris Concert to Debut Jan 13th
Wave, the virtual event production company known for putting on a ton of VR concerts a few years back, actually deprecated VR support for its app back in early 2021 to focus on streaming its brand of digital concerts to traditional platforms. Now, through a new partnership with VR headset creator Pico, Wave is set […]

Road to VR & Scott Hayden

Pico 4 & Pico 4 Pro Standalone VR Headsets Spotted in FCC Filing
Pico Interactive, the VR hardware subsidiary to Chinese tech giant ByteDance, is apparently getting ready to release a new series of standalone VR headsets. As first reported by Protocol, Pico filed the devices with the FCC late last week, saying in the filing that it intends to launch both a Pico 4 Pro and Pico 4 standalone headsets. […]

Road to VR & Scott Hayden

ByteDance’s Pico Interactive is Expanding to the U.S. to Compete with Meta
Pico Interactive has recently taken a significant step outside of Asia with the release of its Neo 3 Link in European consumer markets, a €450 standalone headset that hopes to compete with Meta’s Quest 2. Now Pico is aiming its sights on the US market too, as Protocol reports the China-based company has posted several […]

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Road to VR & Scott Hayden

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Pico Confirms Acquisition by TikTok Parent Company, Rumored $775 Million Purchase Price
Following rumors that it was poised to be acquired by TikTok parent company ByteDance, VR headset maker Pico has confirmed the purchase, according to reporting by Chinese VR publication Nweon. The acquisition price hasn’t been officially announced but is rumored to be ¥5 billion (~$775 million). Update (August 30th, 2021): After rumors began swirling late last week, […]

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Road to VR & Ben Lang