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Vision Pro Has Apps and Quest Has Games, What Can Samsung Bring to XR to Compete?

Samsung has partnered with Google to make an XR headset, although the South Korean tech giant hasn’t tipped its hand on what to expect just yet. Despite its $3,500 sticker price, Vision Pro has shown that big and expensive is okay as long as you can engage diehard fans with compelling hardware and greater ecosystem integration. […]

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Road to VR & Scott Hayden

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Samsung Files XR ‘Glasses’ Trademark in the UK

Samsung has secured a trademark with the UK’s Intellectual Property Office for ‘Samsung Glasses’, which could mean we’re finally seeing some movement from the South Korean tech giant to release an XR headset. Filed in August and later entered into registry in November, the Samsung Glasses trademark specifies that it covers “Virtual reality headsets; Augmented reality […]

The post Samsung Files XR ‘Glasses’ Trademark in the UK appeared first on Road to VR.

Road to VR & Scott Hayden

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Report: Samsung Delays XR Headset Due to Stiff Competition from Apple Vision Pro

Samsung’s upcoming XR headset, which is meant to compete with Apple Vision Pro, has been delayed by “one to two quarters” from its reported early 2024 release target, according to an SBS Biz (Korean) report. Samsung announced in February it was developing an XR headset in partnership with Qualcomm and Google, the former supplying the device’s chipset and […]

Road to VR & Scott Hayden

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After Reports of Canned AR Glasses, Google’s XR Ambitions May Be Just a Daydream Without Samsung

Google has reportedly shelved a multi-year project that sought to commercialize an AR headset, known as Project Iris. Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. According to Business Insider, Google shut down Project Iris earlier this year following mass restructuring, […]

Road to VR & Scott Hayden

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After Reports of Canned AR Glasses, Google’s XR Ambitions May Be Just a Daydream Without Samsung

Google has reportedly shelved a multi-year project that sought to commercialize an AR headset, known as Project Iris. Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. According to Business Insider, Google shut down Project Iris earlier this year following mass restructuring, […]

Road to VR & Scott Hayden

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Samsung Partners with Google & Qualcomm to Release Android-powered XR Device
Samsung’s 2023 Unpacked event was all about the company’s Galaxy S23 hardware, although at the end of its hour-long presentation the South Korean tech giant announced it was working with Qualcomm and Google to develop an XR device. TM Roh, Samsung’s president and head of mobile experiences, didn’t reveal any more than what was said on […]

Road to VR & Scott Hayden