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What Are Today’s AR Go-To-Market Realities?

After a decade of big promises in AR, what’s different today. More importantly, how does that translate to go-to-market strategies? These are questions that Mike Festa poses to the latest Future Of 3D podcast guest, Eric Johnsen. We have video and take… AR Insider & Mike Boland

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A Pivotal Moment: Takeaways from Cesium’s Developer Conference

It’s a pivotal moment for the 3D geospatial ecosystem. This is one of many takeaways from Cesium founder and Bentley Systems Chief Platform Officer Patrick Cozzi after attending the first Cesium Developer Conference last month in Philadelphia. 
This po… AR Insider & SuperDNA 3D Lab

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Case Study: SuperDNA 3D Lab & Tubular Network Redefine Air Travel

Airport baggage systems have seen little change in over five decades. But as they face growing passenger volumes and aging infrastructure, smarter systems are critical. SuperDNA and Tubular Network tackle this problem in our latest case study.
This pos… AR Insider & Jatinder Kukreja & Ben James

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Feuling the 3D Creator Community: A Conversation with Adobe

3D isn’t just about stunning visuals. It’s about connecting people, solving real-world problems, and reimagining how industries work. These are the insights of Adobe creative tech evangelist Michael Tanzillo, our latest podcast guest.
This post appear… AR Insider & SuperDNA 3D Lab

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How Can the World’s Largest Brands Scale Creativity?

3D design isn’t just about making things look good — it’s about making things make sense. On a recent episode of The Future of, Jonathan Beals breaks down lessons learned at Nike’s virtual material studio, Adobe and other career waypoints. We have the … AR Insider & SuperDNA 3D Lab

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The Future of Tone Mapping: A Simpler Path to Visual Truth

What is tone mapping and why does it matter? This is the topic of the latest Future Of podcast episode, featuring Emmett Lalish, an aerospace-engineer-turned-3D-rendering-expert whose journey spans rocket science, 3D printing, real-time rendering and V… AR Insider & SuperDNA 3D Lab

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How Will 3D Commerce Shape the Future of Retail?

The transition from photos to 3D models let IKEA reduce cost, material waste and other inefficiencies. Dan Frith was part of that evolution and breaks down 3D shopping’s potential on the latest episode of „The Future Of.“ podcast.
This post appeared f… AR Insider & SuperDNA 3D Lab

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Is 3D Shopping Becoming a Must-Have for Brands?

When Threedium introduced its 3D and AR shopping to luxury brands, many struggled to see the value. Fast forward to today, and 3D shopping has become table stakes for many brands. Threedium breaks it down in the latest video interview.
This post appear… AR Insider & SuperDNA 3D Lab

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Snap: Virtual Try-Ons are A New Lens on Shopping

AR-based virtual try-ons are rewriting the rules of consumers shopping. This requires that brands transition from traditional shopping models to immersive, AR-driven experiences. How is this done? We have insights from Snap
This post appeared first on … AR Insider & SuperDNA 3D Lab

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What’s AI’s Role in the 3D Content Revolution?

Though the narrative around AI often portrays it as magical and all-encompassing, the reality is more complex. This was one of many takeaways in a video interview with SuperDNA 3D Lab Chief AI Officer Chetan Jakkoju. We have the footage and top takeawa… AR Insider & SuperDNA 3D Lab