AR has proven itself as a shopping tool. This has taken on new meaning in the Covid era, given the rise of eCommerce and the need to visualize products in 3D. How will this play out in the post-Covid contactless age?
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Can AR Bring Commerce Into the Contactless Age?
What Can XR Learn from Enterprise SaaS?
Are there lessons from the enterprise software world that can be applied to AR? If so, what do companies like Salesforce, Miro, Trello, and Canva teach us about software pricing and go-to-market strategies?
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AR Insider & Dirk Schart
How to Develop AR Apps for iOS
As part of its larger AR glasses ambitions, Apple has established early positioning as an AR development platform. But how do you go about building mobile AR apps with ARkit? We dive in.
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AR Insider & April Miller
Apple’s Rumored Headset Drop: What We Know So Far
The AR world continues to wait in anticipation for Apple’s market entrance. Given its classic halo effect, this could raise all boats. But what do clues indicate about the what and when? We examine the evidence so far.
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No, People Aren’t Buying Land in the Metaverse en Masse
After all the linkbait headlines about virtual real estate purchases in the metaverse, it turns out to be a pretty rare occurrence. Fewer than 13 percent of technologists are doing it (and far fewer „regular“ folks). Contributor Rick Chen breaks it dow… AR Insider & Rick Chen
XR’s Design Dilemma: Balancing Size & UX
There continues to be a design dilemma in AR and VR headsets: Everyone wants them smaller and lighter but also more spec’d-out and feature-rich. We break down the history and near future of this evolutionary path.
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Can XR and DevOps Modernize Customer Support?
AR continues to prove its value in enterprise settings, such as remote assistance and customer support. But when combined with DevOps, it can really shine. April Miller breaks it down through the lens of Microsoft and Re’Flekt’s collaboration.
The pos… AR Insider & April Miller
VR Resolution, Field of View and the Science of the Human Eye
VR users find themselves steeped in terminology: Haptics. Frame Rate. Field of view. Resolution…the list goes on. It’s easy to get lost in this vocabulary, so we zero in on two factors: field of view and resolution.
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What is Projection Mapping? 5 Use Cases
Though we most often hear about traditional forms of AR, there are several flavors of „augmentation.“ One is projection mapping which we examine in its several formats and market opportunities.
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5 Key Considerations for Metaverse Platforms and Products
technologies that precede AR and VR hold key lessons for growth and traction. We examine those forbearing technologies and proven models and how they could help shape the metaverse.
The post 5 Key Considerations for Metaverse Platforms and Products ap… AR Insider & Dirk Schart