Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at X’s Grok, Google Gemini and lots of AI action.
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AR Insider & Charlie Fink
Spatial Beats: Google, Elon & Looking Glass
2024 Predictions: A Smart Glasses Turning Point
As we enter 2024, signs point to a potential turning point for smart glasses. These include XReal Air 2 and Ray Ban Meta Smartglasses. We examine the evidence in our 2024 predictions
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AR Insider & Mike Boland
What Are Key Ingredients in the AR Marketing Stack?
AR marketing gets lots of attention including things like virtual product try-ons. But what are the moving parts that bring it all together. We examine the AR marketing stack in our latest report excerpt.
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AR Insider & Mike Boland
Spatial Beats: XReal, Varjo & Cinematic AI
Welcome back to Spatial Beats, AR Insider’s weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at the newest hardware from Xreal, Varjo and Solos.
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AR Insider & Charlie Fink
2024 Predictions: AR & AI Get Hitched
Where do AR and AI converge? Generative AI will assist AR creation workflows while conversational AI provides natural-language interfaces. We break it down in the first of five big predictions for 2024.
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AR Insider & Mike Boland
What is AR Marketing and Why Does it Matter?
AR has spawned several sub-segments. Among them is immersive marketing, including branded lenses that let consumers visualize or virtually try-on products. What are dynamics, drivers and revenue potential?
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AR Insider & Mike Boland
Spatial Beats: OpenAI’s Shakeup & XR Funding
Welcome back to Spatial Beats. As you likely know by now, Sam Altman was reinstated as Open AI CEO. My hot take is that an extreme…
Continue reading → Spatial Beats: OpenAI’s Shakeup & XR Funding
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What’s the XR Device Sales Outlook?
When it comes to AR and VR devices, what are projected annual sales and installed bases? And which device classes are leading the way? Our latest Behind the Numbers installment dives in.
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AR Insider & Mike Boland
Amex Brings AR to SMBs
Amex’s Small Business Saturday promotion this year will feature AR product try-ons for local merchants in Chicago, New York, and LA. Will this start a trend for AR among SMBs?
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AR Insider & Mike Boland
What Sits at the Intersection of AR and Food?
AR continues to prove itself as a marketing medium in categories from furniture to footwear and cosmetics to cars. Joining that list more recently is food. We dive in with food-focused AR innovator QReal given its recent integration with Denny’s.
This … AR Insider & Mike Boland