There’s a close resemblance between the XR funding picture and broader tech investing. That includes year-over-year fluctuations and trending. Though it happens on a much smaller scale, XR follows the same patterns.
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How Closely Does XR Follow Broader Trends in Tech Funding?
How Much Do Enterprises Fuel XR Spending Growth?
After the last installment of this series looked at consumer XR spending, we switch gears in this installment to dive into enterprise spending. When it comes to the art of immersive enterprise productivity, how big is it, and what’s driving it?
This p… AR Insider & Mike Boland
The U.S. Tennis Association Achieves 8 Million Impressions with AR
To embody its history in its promotional efforts for the U.S. Open, the USTA looked to AR. With a set of lenses across social AR platforms, it reached 8 million impressions. What are the lessons and tactical takeaways?
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AI/XR Beats: Anthropic Revenue Surges, Snap Takes AR Long View
Anthropic quarterly revenue overtakes OpenAI for the first time, platforms crack down on AI slop, and Snap says AR glasses won’t go mainstream until 2030. We have these and other items from AI and XR realms, through the lens of Charlie Fink.
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How Much Do Consumers Fuel XR Spending Growth?
Global XR consumer spending is projected to grow to U.S. $28.8 billion in 2030, according to ARtillery Intelligence. This is rapid growth, propelled by the popularity, momentum, and escalating tech-giant investment in AI-driven smart glasses.
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Case Study: CanonDesign Masters the Art of Virtual Design Collaboration
Most of our enterprise VR case studies focus on immersive training outcomes. But equally important is the technology’s application to design collaboration. How did AEC powerhouse CanonDesign boost effectiveness and lower cost?
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AI/XR Beats: Gemini Joins the 3-Comma Club; Vision Pro Steps Up to the Plate
ChatGPT and Gemini make their momentum official with a billion monthly users, while Vision Pro adds pro ball, and Zuckerberg manifests. We have these and other items from AI and XR realms, through the eyes of Charlie Fink.
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What’s XR’s Device Sales Outlook?
XR device unit sales are projected to reach 49.5 million in 2030. This factors in a projected inflection in 2027 as smart glasses blitz the market from Apple, Samsung, and others. How will this all materialize in the near term?
This post appeared first… AR Insider & Mike Boland
What’s XR’s Device Sales Outlook?
XR device unit sales are projected to reach 49.5 million in 2030. This factors in a projected inflection in 2027 as smart glasses blitz the market from Apple, Samsung, and others. How will this all materialize in the near term?
This post appeared first… AR Insider & Mike Boland
McDonald’s Triples Down on AR Marketing, Part 3
Continuing our AR marketing case studies, McDonald’s has not one but three campaigns to spotlight. In this installment, we look at its Snapchat Lens that promoted a new menu item by letting users interact with a beloved character.
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