Search for Magic Gems at your local park for a chance to win big. Everyone’s favorite Leprechaun-themed breakfast serial Lucky Charms has partnered with augmented reality (AR) specialists Niantic to launch Journey to the Gems, a new AR mobile game that has you scouring real-world parks in search of “magically delicious charms” hidden throughout the […]
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WebAR technology could propel the AR industry to new heights. Niantic, the company behind some of the most popular location-based AR experiences currently available (Pokémon GO, Pikmin Bloom), today announced that it has officially purchased the WebAR development platform 8th Wall in what could easily be considered one of the most important acquisitions this year. […]
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Over a dozen years of audacious augmented play beyond the beloved brick. For over a dozen years LEGO has augmented our world with audacious augmented play beyond the beloved brick. In addition to creating experiences that “play well,” LEGO continuously experiments with emerging technologies to shape what the near future of play could be, thoughtfully […]
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AR technology brings Kia’s robotic dog to the real world. Kia has teamed up with the Petfinder Foundation to launch “Robo Dogmented Reality,” a one-of-a-kind Super Bowl ad campaign that will bring a cute robotic dog named “Robo Dog” into your living room using 8th Wall’s AR technology platform. When you launch the AR experience, […]
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8th Wall announced the launch of its Reality Engine, which enables WebAR experiences to immediately work across a wide range of devices. AR/VR – VentureBeat & Dean Takahashi