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I run Koka Filters and thought I’d share my brand’s first step into AR clothing.

You can check out our first teaser here:

https://www.instagram.com/tv/CNH5I-LDdpF

How it works

• User buys the t-shirt
• Heads to our Instagram account, kokafilters
• Taps on the effects section
• Finds a filter they like and clicks on Try it
• Use the rear camera to scan the Koka v1.0 emblem (does not work on the front camera)
• Takes a photo or records video – then shares to story or saves it.

It isn’t as grand as some of the things I have seen here and elsewhere, but I wanted to make it happen. Future plans involve refining/creating new filters, artists collaborations and deploying the same for other brands.

Let me know if you have any questions, will be happy to answer them!

Hi! I’m a graduate student at Brock University and working on my graduation thesis. My thesis aims to investigate the influence of using AR apps with social network features on users‘ relationships and continuance intention. I’m doing a small pretest to make sure all questions are clear and can be understood.

As a participant, you will be asked to fill out survey questions regarding your experience in using AR apps. Participation will take approximately 12-15 minutes of your time. All information you provide is considered confidential and anonymous. If there’s any confusing question, please let me know through the comment section at the end of the survey.

Thank you very much for helping me out!

If you have used the app WallaMe, please use this link:

https://brock.ca1.qualtrics.com/jfe/form/SV_6FMIS7JT3YvLmPs

If you have used the app Holo, please use this link:

https://brock.ca1.qualtrics.com/jfe/form/SV_9XFUB4BMwbdZG3s