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Market Reality: Snap Attracts AR Storytellers, Samsung AR Dreams Revealed & Qualcomm + Nreal Unveil New AR Hardware

The Lens Studio creators have published more than 1.5 million AR effects to Snapchat. One of them is Audrey Spencer, who shared her story with us and provided her insights into Lens Studio as a storytelling device. Meanwhile, Snap has added new capabi… Next Reality & Tommy Palladino

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Connections and inspirations between science fiction, tech, and games

Dean Takahashi, Ramez Naam, and Tim Chang talk about the connections and inspirations between science fiction, tech, and games. AR/VR – VentureBeat & Dean Takahashi

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AR Spotlight: How Snapchat Lens Creator Audrey Spencer Is Bending Reality on Your Smartphone

The rapid advance of Lens Studio as a platform for easily developing augmented reality experiences is just one indicator that immersive computing is becoming the norm.

But one layer above the technology tools are the users, the real stars of any plat… Next Reality & Adario Strange

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Snap’s Lens Studio 3.4 Update Improves Hand & Body Tracking for Snapchat AR Effects & Adds Asset Library

The Lens Studio app has become a cornerstone of Snap and its augmented reality technology portfolio by giving developers, creatives, and novices the ability to create augmented reality camera effects for Snapchat.

One reason for this is Snap’s steady… Next Reality & Tommy Palladino

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Scope AR Streamlines Its WorkLink AR Content Creation Platform into Browser-Based Tool

San Francisco-based augmented reality company Scope AR has made building AR instructional content for mobile devices and AR wearables as easy as throwing together a PowerPoint deck, primarily via its WorkLink platform.

For its next trick, ScopeAR has… Next Reality & Tommy Palladino

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Prehistoric Creatures Return to Life via New iPhone AR App from Celebrity Historian David Attenborough

Apparently, we learned nothing from Jurassic Park, as scientists are still working on bringing extinct species back to life. Until that day comes, you can interact with long-lost animals through augmented reality…if you have a newer model iPhone.

O… Next Reality & Tommy Palladino

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AR Snapshots: Become a Cat for Video Calls, Rock Out as an Elephant, Then Have Fun with Poems & Emojis in AR

Outside of plastic surgery disasters or costumes, augmented reality is the closest we can get to morphing our likenesses into those of animals.

We’ve previously shared an anthropomorphic AR Lens that turns you into a horse. This week, we have two mor… Next Reality & Tommy Palladino

Sony announces new PSVR for PlayStation 5

Sony announced today that PlayStation 5 is getting its own virtual reality system, a successor to PSVR for PlayStation 4. AR/VR – VentureBeat & Mike Minotti

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Qualcomm Unleashes Its Own Snapdragon XR1 AR Smart Viewer Reference Design to Support AR Smartglasses Makers

The augmented reality smartglasses race is getting a major new entrant that could significantly change the entire landscape.

On Tuesday, Qualcomm revealed its own XR1 AR Smart Viewer Reference Design, a pair of smartglasses that are meant to give OEM… Next Reality & Adario Strange

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Qualcomm launches XR1 AR Smart Viewer platform

Qualcomm has launched its latest augmented reality (AR) prototype platform based on the Qualcomm Snapdragon XR1 platform. AR/VR – VentureBeat & Dean Takahashi