A new report from Snap positions AR as a modern flavor of word-of-mouth marketing. It carries that torch because it’s inherently shareable and can enliven connections between friends and family. We examine the results.
This post appeared first on AR In… AR Insider & Mike Boland
Snap: AR is the New ‘Word-of-Mouth’ Marketing
MIT Reality Hack Has Become a Focal Point for US East Coast XR Devs & Entrepreneurs
While the XR industry’s major hubs are concentrated on the West Coast of the US, the MIT Reality Hack hackathon has become a focal point for XR developers and entrepreneurs on the East Coast of the US. Now in its eight year, the event has expanded with new opportunities for industry discussion and networking thanks to […]
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Die besten Koop-VR-Spiele für Freunde ohne VR-Brille
Ihr habt eine VR-Brille, aber eure Freunde nicht? Wir stellen euch die besten VR-Spiele mit Koop-Modus vor, die ihr gemeinsam spielen könnt.
Der Beitrag Die besten Koop-VR-Spiele für Freunde ohne VR-Brille erschien zuerst auf MIXED.
MIXED & Tomislav Bezmalinovic
HTC startet 3D-Content-Plattform VIVERSE Worlds
Mit VIVERSE Worlds will HTC immersive 3D-Inhalte unabhängig von der VR-Plattform für alle zugänglich machen.
Der Beitrag HTC startet 3D-Content-Plattform VIVERSE Worlds erschien zuerst auf MIXED.
MIXED & Tomislav Bezmalinovic
HTC Launches Browser-based 3D & VR Platform ‘VIVERSE Worlds’, Aims to Be ‘YouTube of 3D Content’
HTC today launched VIVERSE Worlds, a 3D content platform that can be embedded on “any website for any device,” positioning it as a lighter, more flexible way of hosting and browsing 3D content across the web. Unlike HTC’s existing Viverse metaverse platform—or Meta’s Horizon Worlds, for that matter—the key differentiator is Viverse Worlds focuses on 3D content distribution. […]
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Valve’s Standalone XR Headset ‘Deckard’ Reportedly Launching This Year at $1,200, Leaker Claims
Valve’s rumored standalone XR headset, codenamed ‘Deckard’, is practically the stuff of legend at this point, with speculation brewing since data miners first discovered mention of the alleged device in January 2021. Now, leaker and data miner ‘Gabe Follower’ maintains Deckard is coming by the end of 2025, priced at $1,200. Gabe Follower, who also […]
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VR in the Marketing Mix: 5 Considerations for Brands
Ikea, Aston Martin, and Red Bull are a few examples of brands that have found success in VR marketing. But it’s easier said than done and there’s a specific playbook for engaging audiences in VR. What are top considerations?
This post appeared first on… AR Insider & Eleanor Hecks