Whether its in IT settings, consumer hardware, or helping relatives reset their router, the lack of visual orientation is a common pain point. Microsoft turned to AR to solve this issue for Xbox tech support. What were the results?
This post appeared f… AR Insider & Mike Boland
Case Study: Microsoft Integrates Immersive Customer Support
Virtual Hangout ‘Rec Room’ is Permanently Closing in June, Assets Reportedly Acquired by Snap
Rec Room, one of VR’s most prominent social platforms, is shutting down in June, with its creators noting they “never quite figured out how to make Rec Room a sustainably profitable business.” According to a GeekWire report (via Skarred Ghost), Snap has acquired select assets from Rec Room, which also includes talent moving to its XR-focused […]
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What’s Driving XR Revenues Today?
What’s the spatial computing revenue outlook? And how does that break down by subsegments from VR to AI glasses? Our latest Behind the Numbers installment highlights original market-sizing data from our research arm, ARtillery Intelligence.
This post… AR Insider & Mike Boland
Meta Slated to Launch Two New Ray-Ban Smart Glasses, According to FCC Filing
Meta and EssilorLuxottica appear to be preparing two new Ray-Ban smart glasses for launch, according to US Federal Communication Commission (FCC) filings from earlier this month. As first reported by Janko Roettgers in his Lowpass newsletter, Meta hardware partner EssilorLuxottica has filed with the FCC two new devices which appear to be the next generation of their […]
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Spatial Beats: Siri Gets Shifted, Sora Gets Shelved
Apple concedes the AI model race and sets Siri up as an aggregation layer, while OpenAI’s Sora gets taken out to the woodshed. We have these and other happenings from XR and AI worlds through the lens of Charlie Fink.
This post appeared first on AR Ins… AR Insider & Charlie Fink
Spatial Beats: Siri Gets Shifted, Sora Gets Shelved
Apple concedes the AI model race and sets Siri up as an aggregation layer, while OpenAI’s Sora gets taken out to the woodshed. We have these and other happenings from XR and AI worlds through the lens of Charlie Fink.
This post appeared first on AR Ins… AR Insider & Charlie Fink
‘The Boys: Trigger Warning’ Review – A Bloody Power Fantasy That Pulls Too Many Punches
The Boys: Trigger Warning feels like a game caught between two priorities: delivering a brutal, irreverent VR adaptation of its source material, and serving as a timely piece of franchise promotion. It nails just enough of the show’s tone and spectacle to pull you in, but beneath the surface is a surprisingly shallow experience that […]
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3D Shopping’s Active Ingredient: A Playbook for CAD Files
The future of eCommerce is dimensional. Brands are competing on experience, and 3D product visualization is the gold standard. What are best practices to manage AR shopping’s active ingredient: CAD files?
This post appeared first on AR Insider.
AR Insider & Dopple.io
New Vision Pro App Bets on Apple’s Persona Avatars to Form Genuine Connections
AuraTap is an upcoming social network for Vision Pro users, which hopes to get members forming genuine connections by putting Apple’s realistic Persona avatars at the heart of every interaction. The News AuraTap isn’t an XR social platform in the traditional sense, where users meet in shared virtual environments to chat and play games together. […]
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What is Immersive Marketing and Why Does it Matter?
AR marketing continues to be an opportune but challenged segment. Sitting at the intersection of brand marketing and spatial computing, it lets consumers interact with brands or virtually try on products. What’s driving it today?
This post appeared fir… AR Insider & AR Insider