Cruise the metaverse in style. This past weekend, BMW unveiled BMW Motorrad MetaRide, a virtual world dedicated to the auto manufacturer’s new motorcycle, the BMW CE 02. Accessible via the VR social platform Spatial, this digital brand space promises a variety of activities designed to immerse users in the world of BMW Motorrad, the company’s […]
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Reality Bytes: Google, MLB & Threads
This week on Reality Bytes, we head to the virtual ballpark, discuss Google’s medical AI chatbot, and weave ourselves into the story of Threads.
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AR Insider & Matt Maher