Google and Meta both revealed a new mapping UX in their recent AR glasses unvelings. Carrying a simple elegance, could they outperform and outmarket more sophisticated and dimensional attempts at AR navigation that preceded them?
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Did Google and Meta Reveal the New Face of AR Navigation?
Amazon’s October Prime Day Drops Quest 3S to $250 Ahead of Holiday Season
Quest 3S is on sale starting at $250 for Amazon’s October ‘Big Deals’ Prime sale, which ends October 8th. The News Released in late 2024, Quest 3S is Meta’s most affordable current-gen VR headset, which includes color mixed reality capabilities in addition to all of the games on the Horizon Store. As the name implies, […]
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‘Star Wars: Beyond Victory’ Review – Podracing Comes to Quest, But Loses Speed in Mixed Reality
Star Wars: Beyond Victory – A Mixed Reality Playset feels like a pretty clear directive to make a high quality MR game that showcases Quest 3’s passthrough capabilities. In that respect, it’s a partial success, as the MR/VR hybrid serves up some neat diorama-style racing action blended with a surprisingly heartfelt narrative, all the while […]
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What’s the Revenue Outlook in AR Marketing & Commerce?
How much do brands spend on technologies to AR-enable their eCommerce shopping flows, including product try-ons and sponsored lenses? Our latest Behind-the-Numbers installment dives in.
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AR Insider & Mike Boland
How Do 3D and AR Elevate Apparel Shopping?
We know that immersive tech elevates product marketing. But how is this playing out in apparel, and what are best practices? These are questions that Mike Festa poses to the latest Future Of 3D podcast guest, Ellery Connell. We have video and takeaways… AR Insider & Mike Boland
Upcoming Quest Game Lets You Turn Your House Into a Custom Mini Golf Course
Starlight Games, the studio behind House of Golf 2 (2024), announced they’re releasing a new mixed reality-supported entry into the mini golf series in October, this time using your own humble abode as a putt-putt course. The News Called HOUSE OF GOLF VR, the game is slated to launch on Quest on October 30th, bringing both […]
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Spatial Beats: Vision Pro Lite is Shelved, OpenAI Gets Social
Rumors swirl that Apple has shelved Vision Pro’s lighter-duty successor to focus on smart glasses, while OpenAI launches Sora 2, with a social twist. We have these and other items from XR and AI realms through the lens of Charlie Fink.
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‘Demeo x Dungeons & Dragons’ Coming to VR & Flatscreen in November, Gameplay Trailer Here
Resolution Games announced its upcoming Dungeons & Dragons-themed version of Demeo (2021) is officially coming to all major VR headset and flatscreen next month. The News Unveiled back in January, Resolution Games and Hasbro’s Wizards of the Coast have teamed up to release Demeo x DUNGEONS & DRAGONS: Battlemarked. Now, the studios announced the game is coming […]
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What’s the Revenue Outlook in Enterprise Mobile AR?
How much is spent on mobile AR software that enables line-of-sight guidance in areas like IT field support and industrial maintenance? We examine recent figures from our research arm, ARtillery Intelligence.
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AR Insider & Mike Boland
Apple Reportedly Shelves Cheaper & Lighter Vision Pro for Smart Glasses to Rival Meta
Apple seems to be releasing its next Vision Pro with M5 chip soon, but according to a new report from Bloomberg’s Mark Gurman, the company may have shelved plans for a follow-up headset that’s cheaper and lighter in favor of releasing smart glasses set to compete with Meta. The News According to previous rumors, Apple […]
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