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What Are Today’s AR Go-To-Market Realities?

After a decade of big promises in AR, what’s different today. More importantly, how does that translate to go-to-market strategies? These are questions that Mike Festa poses to the latest Future Of 3D podcast guest, Eric Johnsen. We have video and take… AR Insider & Mike Boland

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What Are Today’s AR Go-To-Market Realities?

After a decade of big promises in AR, what’s different today. More importantly, how does that translate to go-to-market strategies? These are questions that Mike Festa poses to the latest Future Of 3D podcast guest, Eric Johnsen. We have video and take… AR Insider & Mike Boland

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Meta Says New ‘Horizon Worlds’ Engine Update Brings Faster Loading and Up to 100 Concurrent Users

Today at Connect, Meta said it’s rolling out an updated version of the engine that powers Horizon Worlds. The new tech will purportedly speed up loading of Horizon Worlds spaces and allow up to 100 users in a single space. The new tech, which Meta is calling the ‘Horizon Engine’ is said to be replacing the […]

The post Meta Says New ‘Horizon Worlds’ Engine Update Brings Faster Loading and Up to 100 Concurrent Users appeared first on Road to VR.

Road to VR & Ben Lang

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Hands-on: Meta Ray-Ban Display Glasses & Neural Band Offer a Glimpse of Future AR Glasses

The newly announced Meta Ray-Ban Display glasses, and the ‘Neural Band’ input device that comes with them, are still far from proper augmented reality. But Meta has made several clever design choices that will pay dividends once their true AR glasses are ready for the masses. The Ray-Ban Display glasses are a new category for […]

The post Hands-on: Meta Ray-Ban Display Glasses & Neural Band Offer a Glimpse of Future AR Glasses appeared first on Road to VR.

Road to VR & Ben Lang

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Meta Unveils Ray-Ban Smart Glasses with Display, Launching for $800 This Month

At the Connect developer conference today, Meta officially unveiled its next generation of smart glasses built with Essilor Luxottica, essentially confirming yesterday’s big leak, which includes the long-rumored pair with a single heads-up display. Meta CEO Mark Zuckerberg showed off three new base models during the Connect keynote, which includes a curious switcheroo on the […]

The post Meta Unveils Ray-Ban Smart Glasses with Display, Launching for $800 This Month appeared first on Road to VR.

Road to VR & Scott Hayden

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Meta Reveals Next-Gen Ray-Ban & New Oakley Vanguard Smart Glasses

Undoubtedly the smart glasses headliner of Meta Connect this year was the new $800 Meta Ray-Ban Display Glasses, which pack in a single display into a familiar Wafarer-style package. Alongside it though, Meta showed off two new smart glasses: the Oakley Meta Vanguard and next generation of Ray-Ban Meta. Oakley Meta Vanguard – $499 (available […]

The post Meta Reveals Next-Gen Ray-Ban & New Oakley Vanguard Smart Glasses appeared first on Road to VR.

Road to VR & Scott Hayden

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How to Watch Meta Connect for All Things XR, Kicking Off Today @5PM PT

Meta Connect 2025 is nearly here, with company CEO Mark Zuckerberg only a few hours away from telling us what’s next for the most influential company currently working in XR. The keynote is starting unusually late this year, coming today at 5PM PT / 8PM ET (local time here), where Zuckerberg will take the stage […]

The post How to Watch Meta Connect for All Things XR, Kicking Off Today @5PM PT appeared first on Road to VR.

Road to VR & Scott Hayden

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VITURE Launches ‘Luma Ultra’ AR Glasses with Sony Micro-OLED Panels

VITURE has now launched Luma Ultra AR glasses, which pack in Sony’s latest micro-OLED to go along with spatial gesture tracking thanks to onboard sensor array. Priced at $600, and now shipping worldwide, Viture Luma Ultra is targeting prosumers, enterprise and business professionals looking for a personal, on-the-go workspace. Notably, these aren’t standalone devices, instead […]

The post VITURE Launches ‘Luma Ultra’ AR Glasses with Sony Micro-OLED Panels appeared first on Road to VR.

Road to VR & Scott Hayden

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‘Reach’ Hands-on – A Cinematic & Immersive VR Adventure I’ve Been Waiting For

Reach is the debut title from nDreams Elevation, coming to all major VR headsets next month. I got a chance to go hands-on with the PSVR 2 version during the first in-person VR Games Showcase event in London earlier this month, where Reach proved to be an immersive and surprisingly cinematic adventure I truly can’t wait to […]

The post ‘Reach’ Hands-on – A Cinematic & Immersive VR Adventure I’ve Been Waiting For appeared first on Road to VR.

Road to VR & Scott Hayden

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What Can Spatial Mapping Do For Retail Commerce? Part 2

Following Part 1 of this series, featuring Augmodo, we now switch gears to another player at the intersection of AR, AI, and retail commerce: Auki Labs. How is it unlocking intelligent commerce through spatial mapping and AI?
This post appeared first o… AR Insider & Mike Boland