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Spatial Design Prototyping Tool ‘ShapesXR’ Adds Powerful Animation Features

ShapesXR (2021), the 3D and XR prototyping platform, just got a new animation feature that allows design teams to make their XR prototypes even more expressive and lifelike. The studio says the new ‘Animation’ feature introduces an “easy-to-use frame-based animation system, enabling creators to add transitions and dynamic interactions between scenes—all without writing a single […]

The post Spatial Design Prototyping Tool ‘ShapesXR’ Adds Powerful Animation Features appeared first on Road to VR.

Road to VR & Scott Hayden

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What is AR Marketing and What’s Driving It?

One of AR’s leading revenue categories is immersive marketing, including branded lenses that let consumers visualize or virtually try-on products. What are dynamics, drivers and revenue potential?
This post appeared first on AR Insider.
AR Insider & Mike Boland

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What is AR Marketing and What’s Driving It?

One of AR’s leading revenue categories is immersive marketing, including branded lenses that let consumers visualize or virtually try-on products. What are dynamics, drivers and revenue potential?
This post appeared first on AR Insider.
AR Insider & Mike Boland

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What is AR Marketing and What’s Driving It?

One of AR’s leading revenue categories is immersive marketing, including branded lenses that let consumers visualize or virtually try-on products. What are dynamics, drivers and revenue potential?
This post appeared first on AR Insider.
AR Insider & Mike Boland

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Apple Acquires Digital Avatar Company TrueMeeting to Bolster Vision Pro Personas

Apple quietly acquired 3D avatar company TrueMeeting in January, which could help bolster the company’s digital Personas on Vision Pro. French language outlet MacGeneration first spotted the news via a European Commission filing, which includes a non-confidential summary of mergers and acquisitions. Details of the acquisition are still thin, however it appears Apple acquired the Tel […]

The post Apple Acquires Digital Avatar Company TrueMeeting to Bolster Vision Pro Personas appeared first on Road to VR.

Road to VR & Scott Hayden

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Which VR Headsets are Used Most?

Which VR headsets are showing the most traction among consumers? The latest consumer survey from ARtillery Intelligence and Thrive Analytics tackles this question and we break it down in the latest Behind-the-Numbers.
This post appeared first on AR Ins… AR Insider & AR Insider

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Will Google’s ‘AI Mode’ Elevate AR?

Google’s continued convergence of AR and AI took a step forward recently with AI Mode. Specifically, it now works with images to let users have conversational dialogues to contextualize their surroundings – a longstanding promise of AR.
This post appea… AR Insider & Mike Boland

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Transforming Combat: Spatial Computing on the Battlefield

3D technology first appeared in the military in the 1980s, when virtual battlefield simulators were used for training soldiers in core tactics and navigation. Fast forward to today and spatial computing is poised to transform the battlefield.
This pos… AR Insider & Ion Hatzithomas

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Quest’s Leaked Theater Environment Suggests Meta Could Be Gunning for Social VR’s ‘Bigscreen’

The post Quest’s Leaked Theater Environment Suggests Meta Could Be Gunning for Social VR’s ‘Bigscreen’ appeared first on Road to VR.

Road to VR & Scott Hayden

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What Are the Most Popular Social AR Apps?

When looking at social apps that offer AR, which are the most popular among users? And extracting insights from those figures, which players are best positioned?
This post appeared first on AR Insider.
AR Insider & Mike Boland