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AR demo

I created an augmented reality scavenger hunt game that promoted networking during the event. Guests were incentivized to scan each other’s QR codes on the back of their lanyard badges to spark conversation and promote networking.

I created 7 different QR codes with an individual AR-animated 3D model of the letters spelling out this year’s conference’s theme, “imagination”. Every participant’s lanyard had one of the QR codes associated to an animated I,M,A,G,N,T or O. Conjointly, four iterations of an eighth QR code that displayed an animated AR Y25 logo was given to four speakers, unbeknownst to the rest of the guests. The goal of the game was to find one of four animated Y25 logos by scanning and interacting with as many guests as possible.

In order to promote the idea of stepping out of your comfort zone and talking to a new person, attendees were asked to take screenshots of the logo and to present them to the staff to claim one of the four available prizes.

The augmented reality technology used to display my original character and logo animations on the user’s smartphone, regardless of OS, was 100% mobile browser based and didn’t require the user to download or install any additional software. This choice was based on making the scavenger hunt experience accessible to every guest.

All eight animations were conceived, modeled and animated on Blender and exported to mywebar.com for augmented reality integration.