Augmented reality is a type of interactive technology frequently used on mobile devices such as smartphones and tablets. AR uses computer-generated music, textual, and visual effects to improve the user experience on a site or app.
Augmented reality can be the potential future of e-commerce and can substantially change how the products are sold in the online market. Whereas eCommerce businesses once rushed to embrace video as a revolutionary way of attracting customers and increasing traffic and conversions, augmented Reality (AR) is now positioned to change forever how items are marketed online.