The march of Amazon to insert itself into nearly every retail arena continues with the e-commerce giant’s latest move to launch its own brick-and-mortar beauty salons. H… Next Reality & Adario Strange
Vogue Uses Augmented Reality to Help Latest Cover Star Shine
In recent years, the fashion world has been dabbling in augmented reality tech in the realm of makeup and virtual try-ons.
But now the fashion world’s bible, Vogue, is diving into the immersive waters with a new interaction for one of its latest edit… Next Reality & Adario Strange
Facebook Reality Labs Chief Teases AR Coming to Oculus Quest Gaming, Delves into Future Smartglasses Hardware
The development of virtual reality at Facebook has been evolving lightspeed in the last few years. But while a relatively small group of VR enthusiasts and gamers are enjoying the social media giant’s dedication to immersive headsets, it is the augmen… Next Reality & Adario Strange
ReplayAR App Preserves Hollywood’s Most Beloved Movie Theater Using Augmented Reality
The pandemic has forced a number of public-facing businesses to either temporarily close or permanently cease operations, with one of the biggest victims of this trend being the movie theater business.
This week, the historic ArcLight Cinemas and Pac… Next Reality & Adario Strange
Deutsche Telekom Opens Early Access to Tooz Smartglasses via Dev Kit
If you’re a developer working on the bleeding edge of augmented reality, or even an enthusiastic smartglasses early adopter, being first in line for new wearable hardwar… Next Reality & Adario Strange
Apple Hides Augmented Reality Surprise in Invite for Next Big Event
Apple’s augmented reality teases just keep on coming from the halls of its Cupertino labs. The latest comes in the form of an invitation to Apple’s next public-facing ev… Next Reality & Adario Strange
Snap Teams with LACMA & LA Artists to Launch Location-Based AR Art Monuments Around the City
When most people think of Los Angeles they think of Hollywood and the movie industry, but in the last 10 years the city has rapidly transformed into a thriving new hub f… Next Reality & Adario Strange
Intel Takes Us Inside to Reveal How HoloLens 2 Is Transforming Computer Chip Production
The enterprise applications powering the adoption of the HoloLens 2 are only just ramping up as developers continue to work with the still relatively new hardware.
But one tech giant, namely Intel, is showing off how it’s already harnessing the featu… Next Reality & Adario Strange
Airstream Lets You Take a Road Trip in Its Latest Trailer via Augmented Reality
The year 2020 sparked a trend of people moving out of big cities, with some opting to buy mobile homes and vans to travel rather than be cooped up in a tiny apartment during quarantine.
Predictably, that led to a bit of an inventory shortage. But now… Next Reality & Adario Strange
Apple Planning In-Person AR Wearable Device Launch In Coming Months, Report Says
The Apple rumor drumbeat is getting louder: a wearable augmented reality device is almost certainly coming, very soon.
At least that’s the lay of the land based on yet another breadcrumb dropped on Wednesday regarding Apple’s upcoming plans for a „mi… Next Reality & Adario Strange