The History of Europe Gets Immersive via HoloLens 2 Experience at St. Peter’s Church in Belgium

In recent years, the tech innovation space has been dominated by the US and Asia, with Europe weighing in, but still being mostly lauded for its art history and architecture.

Now, Europhiles with a tech bent can enjoy a unique touch of the future whi… Next Reality & Adario Strange

Campfire CEO Jay Wright on How He Plans to Use AR to Transform How We Work & Collaborate

The mission to rise above the fray to become a leading player in the augmented reality business is a moving target that depends on innovation, resources, and timing.

Last week, Campfire took advantage of these remote-centric times to introduce a new … Next Reality & Adario Strange

Japan-Based Developer Unleashes Giant AR Gundam Robot on the Public via HoloLens 2

The future of the HoloLens 2, according to Microsoft, is all about enterprise use cases.

But that doesn’t mean some of the more creative-minded HoloLens developers won’t bend the top-tier augmented reality device to their own designs. The latest exam… Next Reality & Adario Strange

Facebook CEO Zuckerberg Uses Latest Appearance to Triple Down on Augmented Reality & Creator Revenue-Focused Future

Facebook’s annual earnings call on Wednesday didn’t come with any big surprises, that is, if you took everything at face value.

However, if you read between the lines, and paid close attention to the very specific and intentional language the company… Next Reality & Adario Strange

Adidas and Tooz Reveal More About AR Smartglasses Partnership

The progress Tooz has been making in the smartglasses space has been mostly kept under wraps, but the company is slowly giving us a deeper look at what it has in store for smartglasses wearers.

In the latest update, Tooz and Adidas have revealed foot… Next Reality & Adario Strange

Adidas & Tooz Reveal More About AR Smartglasses Partnership

The progress Tooz has been making in the smartglasses space has been mostly kept under wraps, but the company is slowly giving us a deeper look at what it has in store for smartglasses wearers.

In the latest update, Tooz and Adidas have revealed foot… Next Reality & Adario Strange

Apple’s AR Spaces in Updated Clips App Uses iPhone & iPad LiDAR to Give You New AR Video Powers

Ever since the debut of the LiDAR Scanner in the latest batch of Apple’s iPhones and iPads, the questions have swirled as to how this would benefit augmented reality interactions.

Well, now we have one major new treat that could spur even more adopti… Next Reality & Adario Strange

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Campfire AR Headset Emerges from Stealth to Offer 3D Collaborations for Enterprise & Design Teams

The augmented reality space is no longer about if but when every company and creator will use some kind of immersive device and software to produce and distribute 3D con… Next Reality & Adario Strange

Zoom Unveils Immersive Feature That Puts Multiple People in a Single Virtual Room

The era of virtual meetings has been evolving every few months, with augmented reality filters leading the charge in changing the way we interact when chatting via video streams.

Now Zoom, the current leader in the virtual meetings space, has changed… Next Reality & Adario Strange

UFC Lets You Pick the Winners in AR via Snapchat Lens

As the sports world slowly gets back to normal while observing pandemic protocols, fans are once again being folded into the mix in innovative ways.

The latest example comes from the Ultimate Fighting Championship (UFC) and uses augmented reality via… Next Reality & Adario Strange