Last week, Snap powered through a mountain of important software and (shock!) hardware updates, as well as a few very big business partnerships.
One of those partnerships is Disney World, but if you weren’t paying close attention, you might have miss… Next Reality & Adario Strange
The tech world was taken by surprise this week with the unexpected unveiling of Snap’s augmented reality Spectacles smartglasses.
So far, the reaction has been incredibly positive, partly due to the fact that Snap has been underpromising the delivery… Next Reality & Adario Strange
The big day for Snap that resulted in the debut of brand new augmented reality Spectacles smartglasses is turning into a big week.
On Friday, just as the company was still basking in the generally positive reception to its latest version of Spectacle… Next Reality & Adario Strange
The surging activity in augmented reality in both the business and consumer sectors is being matched with a wealth of updates and partnerships from Snap Inc.
On Thursday, during the company’s Snap Partner Summit 2021, a wide range of tie-ups and new … Next Reality & Adario Strange
During the Tuesday launch of Google I/O, the company’s CEO, Sundar Pichai, pulled off a Steve Jobsian „one more thing“ move near the end of his keynote address that was simply stunning.
It’s called Project Starline, and it’s a (for now) internal proj… Next Reality & Adario Strange
Facebook Reality Labs just experienced its first major executive exit since the pandemic began. Hugo Barra has announced that he’s stepping down from his position as vice president of VR at Facebook.
Barra’s move comes as a bit of a surprise as Faceb… Next Reality & Adario Strange
One fight for augmented reality branding that we thought had been settled has suddenly turned into a full-fledged legal battle—again.
The combatants? Unreal Engine maker Epic Games versus the Chinese startup known as Nreal (aka Shenzhen Tairuo, forme… Next Reality & Adario Strange
The story of the HoloLens has been a mix of work and play. But while many developers have devoted time to creating gaming and entertainment apps for the HoloLens 1, with the HoloLens 2, Microsoft has been encouraging everyone to focus more on the ente… Next Reality & Adario Strange
The experience of actually using the HoloLens 2 can be difficult to describe to anyone who hasn’t had a chance to directly interact with the device in person and be blown away by its immersive capabilities.
That’s why any new exploration into exposin… Next Reality & Adario Strange
Consumers who haven’t already delved into the interactive wonders of augmented reality are about to be pushed into the immersive waters by market forces.
In the lead up to next week’s upfronts, an annual event during which TV networks work to woo adv… Next Reality & Adario Strange